Duracell is one of the world’s leading manufacturers of batteries and smart power systems. Since the 1940’s, this company is known for producing high-performing, compact, and long-lasting batteries. Our client’s company created a collection of outdoor and work-related lights like lanterns, flashlights, and headlamps, teaming up with Duracell to launch the collection under Duracell’s name and brand.
Prior to teaming up with Blackhawk, Duracell Lights didn’t have a digital footprint at all, so our services put them on the map and gave them a professional online presence. Now, customers can get all the information they want from the Duracell Lights website and can also make purchases directly from the site.
Blackhawk created the Duracell Lights website completely from scratch, so everything from design and copy, to coding and development were created exclusively for this project.
Because the product is sold through Amazon, we worked with a third party to create a cart integration between Amazon and the Duracell Lights website to ensure the best e-commerce user experience when navigating between the DL website and Amazon.
Additionally, this project had a lot of moving parts, meaning we coordinated five different teams – Duracell/client, A20, Creative (photography/video), PowerPlay (Amazon) and our own team – to bring this project to life.