A Bright, Shining Success

Blackhawk | Screen Shot 2021 02 25 at 5.02.45 PM | Austin Digital Marketing Agency
Summary of the Client

Duracell is one of the world’s leading manufacturers of batteries and smart power systems. Since the 1940’s, this company is known for producing high-performing, compact, and longer-lasting batteries. Our client’s company makes a variety of outdoor and work lights like lanterns, flashlights, and headlamps and teamed up with Duracell to launch the collection under Duracell’s name and brand.


Prior to teaming up with Blackhawk, Duracell lights didn’t have a digital footprint at all, so our services put them on the map and gave them a professional online presence. Now, customers can get all the information they want from the Duracell Lights website and can also make purchases directly from the site.

  • Web Design
  • Website Development
  • Website / LP Management
  • Marketing Consultation
How Blackhawk Helped

Blackhawk created the Duracell Lights website completely from scratch, so everything from design and copy to coding and development were created exclusively for this project.

Because the product is sold through Amazon, we worked with a 3rd party to create a cart integration between Amazon and the Duracell Lights website we created to ensure the best e-commerce user experience when navigating between the DL website and Amazon.

Additionally, this project had a lot of moving parts, meaning we coordinated 5 different teams – Duracell/client, A20, Creative (photography/video), PowerPlay (Amazon) and our own team – to bring this project to life.

Key Website Aspects


New Product Pages


Amazon Cart Integration


Marketing Automation Integration

How Duracell Lights Won.


Now that we’ve designed, developed, and launched the Duracell Lights website featuring 27 product pages and e-commerce cart integration with Amazon, our client can focus on the products while we strategize an email marketing campaign for current customers and online ad campaigns to generate leads for future sales. Additionally, we’ll be helping them set up a CRM to track and manage all of their customers.