Pesca Holding (BTX, Skyco, Texas Sun & Shade)
Creating synergy between &driving growth for four brands.
69%
Increase in BTX’s website visibility
27%
Increase in engagement time on Skyco’s site
4 websites
Built and launched within 6 months
The Client
Pesca Holding came to us after acquiring three key players within the custom shading industry.
Their goal was to align these companies to foster growth and innovation – part of this strategy involved a widespread update of web design, logo design, and ongoing marketing needs. Their portfolio includes:
- BTX: A pioneer in the design and manufacture of interior custom shading systems, BTX is renowned for its proprietary motorization technology and high-quality, bespoke solutions.
- Skyco: Specializing in commercial shading solutions, Skyco partners with property managers, home builders, and other commercial clients to deliver tailored shading systems that enhance functionality and aesthetics.
- Texas Sun & Shade: Focusing on the residential market, Texas Sun & Shade enhances home comfort and value through expertly designed and installed shading solutions.
Pesca Holding’s vision is to strengthen the connection between these entities, creating a unified and powerful force in the custom shading industry.
The Challenge
Each of Pesca Holding’s companies possessed distinct strengths, but their online presence lacked cohesion and a unified brand narrative. Furthermore, there was a need to establish Pesca Holding as the strategic partner connecting these entities. Specifically:
- The three shading company websites required a comprehensive redesign to improve user experience, modernize their aesthetics, and optimize for search engine visibility.
- Pesca Holding needed a website of its own, to establish their online presence and connect all four entities.
The Solution
Blackhawk Digital Marketing leveraged our expertise in web design, branding, and SEO to deliver a comprehensive solution that addressed all of their challenges.
Website redesign & development
- We meticulously redesigned the BTX and Skyco websites, focusing on user-centric design, intuitive navigation, and visually compelling content.
- A brand new website was created for Texas Sun & Shade, establishing their digital footprint and showcasing their residential shading solutions.
- A website was created for Pesca Holding, that clearly explains and displays the relationship between the three shading companies.
Brand development
- We conducted a brand refresh for Skyco, ensuring a consistent and professional visual identity across platforms.
Ongoing SEO
- The websites were launched with a solid foundation of SEO upon which we could continue to layer quality content.
- Following the website launch, we implemented a robust SEO strategy for BTX and Skyco, focused on improving SERP rankings, driving organic traffic, and enhancing visibility.
- We also updated product pages to provide user benefit, and answer questions that potential customers may have.
Services
