Pesca Holding (BTX, Skyco, Texas Sun & Shade)
Creating synergy between & driving growth for four brands.
69%
Increase in BTX’s website visibility
27%
Increase in engagement time on Skyco’s site
4 websites
Built and launched within 6 months
The Client
Pesca Holding came to us after acquiring three key players within the custom shading industry.
Their goal was to align these companies to foster growth and innovation – part of this strategy involved a widespread update of web design, logo design, and ongoing marketing needs. Their portfolio includes:
- BTX: A pioneer in the design and manufacture of interior custom shading systems, BTX is renowned for its proprietary motorization technology and high-quality, bespoke solutions.
- Skyco: Specializing in commercial shading solutions, Skyco partners with property managers, home builders, and other commercial clients to deliver tailored shading systems that enhance functionality and aesthetics.
- Texas Sun & Shade: Focusing on the residential market, Texas Sun & Shade enhances home comfort and value through expertly designed and installed shading solutions.
Pesca Holding’s vision is to strengthen the connection between these entities, creating a unified and powerful force in the custom shading industry.
The Challenge
Each of Pesca Holding’s companies possessed distinct strengths, but their online presence lacked cohesion and a unified brand narrative. Furthermore, there was a need to establish Pesca Holding as the strategic partner connecting these entities. Specifically:
- The three shading company websites required a comprehensive redesign to improve user experience, modernize their aesthetics, and optimize for search engine visibility.
- Pesca Holding needed a website of its own, to establish their online presence and connect all four entities.
The Solution
Blackhawk Digital Marketing leveraged our expertise in web design, branding, and SEO to deliver a comprehensive solution that addressed all of their challenges.
Website redesign & development
- We meticulously redesigned the BTX and Skyco websites, focusing on user-centric design, intuitive navigation, and visually compelling content.
- A brand new website was created for Texas Sun & Shade, establishing their digital footprint and showcasing their residential shading solutions.
- A website was created for Pesca Holding, that clearly explains and displays the relationship between the three shading companies.
Brand development
- We conducted a brand refresh for Skyco, ensuring a consistent and professional visual identity across platforms.
Ongoing SEO
- The websites were launched with a solid foundation of SEO upon which we could continue to layer quality content.
- Following the website launch, we implemented a robust SEO strategy for BTX and Skyco, focused on improving SERP rankings, driving organic traffic, and enhancing visibility.
- We also updated product pages to provide user benefit, and answer questions that potential customers may have.
Every member of the team we've interacted with has always been willing to listen, consider, and execute our interests with a high level of excitement and communication.
The Blackhawk team has always been extremely receptive and flexible to the needs of our business and has adapted to our requirements as those needs have shifted. Whether we’ve needed to deploy website updates, shift our content schedule, or capture a different range of metrics, the Blackhawk team has responded promptly and has executed their tasks with diligence, care, and consistency.
Ben Woodall, Pesca Holding
services
Implementing a strategy that established professionalism and synergy from the bottom up.
