The Blackhawk Blog

SHARING STORIES ABOUT BUSINESS, MARKETING, AND CLIENT SUCCESS.

July 26, 2019

How to Stop “Accidentally” Overspending Your Money on Google Ads

Let me first start by clarifying that Google is a great company that offers many useful services to business owners and consumers around the world. The world literally revolves around…
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Graham Lumley
Google My Business
July 12, 2019

Beware! Google My Business Launches New Short Names for Business Profiles

Don’t Create a Short Name for Your Google My Business Profile First things first. As of July 11, 2019, do NOT create a short name for your Google My Business…
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Graham Lumley
June 10, 2019

Increase Your ROI with Google Local Services Ads

Advertising for your business can be scary. Everyone knows the saying, “You’ve got to spend money to make money,” but no one ever mentions the fact that some advertising options…
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Graham Lumley
arrow carved into concrete wall
June 10, 2019

The Ultimate Guide To Google Ads Terminology

If you’re a Google Ads novice, the whole concept can seem… well, intimidating. There’s a lot going on and it can take weeks or months to really become comfortable with…
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Graham Lumley
google sign on top of the google building
June 10, 2019

How Google Search Ads Drive Leads For Your Business

Are you considering running ads on Google Search to get more customers for your business? Seriously, we think it’s a great idea, and we’re here to help answer the question,…
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Graham Lumley
Google Trends Data Chart
Business
May 29, 2019

Google Trends & Digital Marketing | Branding Tops the List for 2019

Google Trends is a great place to get real-time info on your related industry. It's especially useful to determine which keywords to go after for a Google Ads campaign or…
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Jonathan Windham
Teamwork in action. Group of six young people discuss something and gesturing while leaning to the table in office
Business
February 1, 2019

Sitting Down with Blackhawk: Women in the Workplace

The Blackhawk Digital Marketing team sat down together to discuss the role women play in our office - which is 65% women. Let's start with our fearless leader and CEO,…
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Graham Lumley
Three college students drinking coffee at outside table working together on laptop
Business
August 24, 2018

How to Future-Proof Your Digital Marketing

Digital marketing is constantly evolving, and it’s easy to feel behind the curve very quickly. While you don’t necessarily need to spend money on the newest buzz-worthy technology, there are…
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Anna Blake
Hand writing with a blue pen on a piece of paper
Tips
August 20, 2018

Top 10 Things to Prepare You for Your Freshman Year

College is EXPENSIVE!! Consider getting a job during the summer! Paid internships are a great way to start making money for college. While searching for a job, keep in mind…
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Anna Blake
Image of six assorted flavors of popsicles from PopBar in Austin, Texas
Food for thought
August 20, 2018

Keeping Cool in ATX: Sweet Treats Around the City

With temperatures getting up to the 100s in the summer here in ATX, we know keeping cool is as important as ever. What better way to stay cool than to…
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Anna Blake