Using SEO to drive sales for online Texas-themed gift seller.
Increase in organic website traffic over 3 months.
SEO score on 3 trusted analytics platforms.
Improvement in rankings across 40 keywords.
Texas Treats spreads the joy, spirit, and hospitality of the Lone Star State through custom gifts infused with love.
They offer in-store and online services, and allow customers to craft the perfect gift by selecting from a variety of Texas-made goodies, souvenirs, and southern staples.
Having already created a positive experience for every customer that came through their doors, Texas Treats was seeking a reliable, responsive marketing partner to help them stimulate their purchase funnel, acquire big-ticket corporate clients, and continue spreading the word about their amazing products.
To nail down the message of Texas Treats, Blackhawk began with a brand voice project, which resulted in a comprehensive guide that informs their messaging across social media, their website, and ad graphics.
To ensure the best possible user experience on the e-commerce site, Blackhawk did a complete overhaul of the sitemap to ensure a user-friendly sitemap architecture, as well as adding keywords into page titles, meta descriptions, and other on-site SEO elements to gain more visibility for corporate-focused keywords. We also provided UX-focused web design and development services, coupled with expert copywriting help. As a result, Texas Treats has seen significant growth across a variety of marketing channels, namely organic search via SEO.
If there were 6 or 7 stars, we would definitely give Blackhawk the extra credit they deserve! We are seeing scale and sustainability in these results as well.
They’ve devoted the time to understand our brand story, tie it to our existing website, and make highly impactful recommendations that we can take to market and see results almost immediately.
David Barnhart, Texas Treats