Texas Treats
Using SEO to drive sales foronline Texas-themed gift seller.
124%
Increase in organic website traffic over 3 months.
100%
SEO score on 3 trusted analytics platforms.
2.7K
Improvement in rankings across 40 keywords.
The Client
Texas Treats spreads the joy, spirit, and hospitality of the Lone Star State through custom gifts infused with love.
They offer in-store and online services, and allow customers to craft the perfect gift by selecting from a variety of Texas-made goodies, souvenirs, and southern staples.
The Challenge
Having already created a positive experience for every customer that came through their doors, Texas Treats was seeking a reliable, responsive marketing partner to help them stimulate their purchase funnel, acquire big-ticket corporate clients, and continue spreading the word about their amazing products.
The Solution
To nail down the message of Texas Treats, Blackhawk began with a brand voice project, which resulted in a comprehensive guide that informs their messaging across social media, their website, and ad graphics.
To ensure the best possible user experience on the e-commerce site, Blackhawk did a complete overhaul of the sitemap to ensure a user-friendly sitemap architecture, as well as adding keywords into page titles, meta descriptions, and other on-site SEO elements to gain more visibility for corporate-focused keywords. We also provided UX-focused web design and development services, coupled with expert copywriting help. As a result, Texas Treats has seen significant growth across a variety of marketing channels, namely organic search via SEO.
Services
Spreading the Texas love with a unified, holistic marketing strategy and execution.
