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Bluebonnet Cases designs and sells laptop cases for MacBook owners around the United States. This laptop case stands out from others because it’s made of high quality leather and holds your computer, pen, and notebook all in one place.
Bluebonnet has since launched an array of new products, from Apple watch bands, to AirPods, to iPhone cases, using the same design and features.
When Blackhawk began working with Bluebonnet Cases, they had recently gotten their laptop products listed on BestBuy.com.
In order to keep their product on BestBuy.com, they had to meet a minimum number of product sales within a month.
They were looking for a marketing partner to optimize online sales around the Bluebonnet Case website as well as the massive electronics retail website.
First, we worked together to write compelling ad copy to compliment a set of attractive digital ads for Facebook and Instagram.
Then, we implemented a highly-targeted ad campaign across the two social media platforms, which aimed at users who would be interested in the product and also owned MacBook laptop computers. The ads linked to both BestBuy.com and the Bluebonnet Case website.
Thanks to the assistance of the Blackhawk team, Bluebonnet was able to generate enough traffic to the product landing pages to keep their awesome laptop cases on BestBuy.com.
Success with this goal eventually allowed for Bluebonnet to expand past laptop cases and tap into new markets, with new products.