Increasing Online Sales for the Bluebonnet Laptop Case

Blackhawk | Bluebonnet Case Study | Austin Digital Marketing Agency
Summary of Client

Bluebonnet Case designs and sells laptop cases for Macbook owners around the United States. This laptop case stands out from others because it’s made of high quality leather and holds your computer, pen, and notebook all in one place.

Challenges

When Blackhawk began working with Bluebonnet Case, they had recently gotten their laptop case products listed on BestBuy.com. 

In order to keep their product on BestBuy.com, they had to meet a minimum number of product sales within a month.

They were looking for a marketing partner to optimize online sales around the Bluebonnet Case website and the massive electronics retail website.

Services
  • Facebook Advertising
  • Instagram Advertising
  • Marketing Strategy
  • Marketing Consultation
How Blackhawk Helped

First, we worked together to write compelling ad copy to put together some attractive digital ads for Facebook and Instagram.

Then, we implemented a highly-targeted ad campaign across both social media platforms, aimed at users who are interested in and own Macbook laptop computers. The ads linked to both BestBuy.com and the Bluebonnet Case website.







Impact & Results

632,279

Impressions

312,960

Reach

1,174

Page Views

0.30

Cost Per Click

How Bluebonnet Won.

Thanks to the assistance of the Blackhawk team, Bluebonnet was able to generate enough traffic to the product landing pages and keep their awesome laptop case on BestBuy.com.