The Winning Formula

2,173,766

Impressions

1,098,733

Reach

8,731

Post Reactions

50 +

Campaigns Launched

THE CLIENT

Weird Beverages is the most delicious, most ridiculously refreshing canned tea beverage to hit the shelves of grocery stores and convenience stores in several major metro areas in California, Nevada, and Texas.

 
The Challenge

Weird Beverages was a brand new product when we began our partnership – they had never before run ads or promoted their canned teas.

They came to Blackhawk seeking assistance in generating brand awareness of their products, Weird Tea and Weird Water, with advertising campaigns on Facebook and Instagram.

SERVICES
  • Strategy
  • Campaign Configuration
  • Facebook Ads
  • Instagram Ads
  • Reporting & Analysis
HOW WE HELPED

The first big push began in Austin, Texas. We launched several campaigns aimed at enhancing brand awareness and engaging with consumers in the Austin metro area.

Later on, we launched campaigns in San Luis Obispo, Mammoth, Santa Barbara, and San Francisco, California. This push was followed up with Las Vegas and Reno, Nevada.

Key Results
  • Over 1.3 million people reached
  • Over 4.2 million ad impressions
  • Average frequency 3.23
  • Over 30,000 post reactions
  • 19 campaigns launched
  • 53 ad sets created
  • 301 ads published
Results

Thanks to the combined efforts of the Weird Beverages sales team and the Blackhawk advertising team, they’ve seen great success in securing more and more shelf share and selling products in grocery and convenience stores across Texas, California, and Nevada.

Our work.

Let's talk about how we can grow your business.

210 Barton Springs #100, Austin, TX 78704

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