Weird Beverages is the most delicious, most ridiculously refreshing canned tea beverage to hit the shelves of grocery stores and convenience stores in several major metro areas in California, Nevada, and Texas.
Weird Beverages was a brand new product when we began our partnership – they had never before run ads or promoted their canned teas.
They came to Blackhawk seeking assistance in generating brand awareness of their products, Weird Tea and Weird Water, with advertising campaigns on Facebook and Instagram.
The first big push began in Austin, Texas. We launched several campaigns aimed at enhancing brand awareness and engaging with consumers in the Austin metro area.
Later on, we launched campaigns in San Luis Obispo, Mammoth, Santa Barbara, and San Francisco, California. This push was followed up with Las Vegas and Reno, Nevada.
Thanks to the combined efforts of the Weird Beverages sales team and the Blackhawk advertising team, they’ve seen great success in securing more and more shelf share and selling products in grocery and convenience stores across Texas, California, and Nevada.