Out with the Old, in with the New Brand Identity

Waterloo Paneling is a forward-thinking business focused on long term relationships with client partners. Their expertise in procurement, logistics and installation of wall panel systems is second to none. Whether it is FRP, Stainless Steel or specialty panels, they deliver their “A Game” on every single project and expertly anticipate challenges before they arise. Their work ethic, proficiency and mindfulness has propelled Waterloo Paneling to be one of the top rated turn-key wall paneling solutions providers in the country.

Waterloo Paneling was stuck with outdated branding and limited website functionality. They needed a more modernized logo that could last for years to come with their fast-growing business, and a website update to allow for better SEO and keep up with anticipated growth in purchase volume.

• Brand Development
• Logo Design
• Photography
• Custom Web Development
• Custom Web Design
• SEO

Blackhawk worked with Waterloo to develop a newly renovated brand with logo design, new color schemes, and new brand fonts. With new brand styles and guidelines set it place, Blackhawk was able to custom design a modernized e-commerce website. Blackhawk included new features such as bulk-pricing to their website to enhance the shopper experience.