Digital Marketing Plan Drives Leads for Local Roofing Company

The Winning Formula


Google Impressions


Web Visitors


Phone Calls


Leads per Month


Founded in 2017, NewRüf Roofing & Restoration is a local professional roofing installation, maintenance, and repair contractor based in Hutto, offering residential and commercial services to Central Texas. They strive to provide their customers with transparent, honest, and reliable services in an industry where integrity is not always the norm.

The Challenge

NewRüf was struggling to find a marketing partner that moved quickly and could competently handle all aspects of an omni-channel digital strategy.

They were looking for a team to help them present consistent brand styling and messaging, develop an enjoyable user experience on their website, enhance their search engine visibility, and to drive more quality business leads.

  • Facebook Advertising
  • Google Ads
  • Graphic Design
  • Social Media Management
  • Website Maintenance Management
  • Search Engine Optimization
  • Email Marketing
  • Google My Business Management
  • Analytics & Call Tracking

We started our partnership with NewRüf by organizing their existing digital channels and optimizing them for success – including Google My Business, Google Ads, Facebook, and more.

After a deep discovery meeting to learn more about the inner workings of the NewRüf roofing business, we developed and executed tactical marketing strategies to form a cohesive campaign across to drive more leads and increase brand awareness in the Central Texas region.

As the months go by, Blackhawk continues to provide fast, expert marketing support and analysis to further improve NewRüf’s marketing and lead generation efforts.