Blackhawk Digital Marketing
Blackhawk Digital Marketing
  • Services
    • Brand & Design
      • Brand Development
      • Web Design
      • Graphic Design
      • Merchandise Design
    • Content & Social Media
      • Content Marketing
      • Email Marketing
      • Photography
      • Social Media Management
    • Advertising Campaigns
      • Facebook Ads
      • Google Display Ads
      • Google Local Services
      • Google My Business
      • Google Search Ads
      • LinkedIn Ads
      • Geofencing Display Ads
    • Websites & SEO
      • Search Engine Optimization
      • Web Development
      • Website Management
    • Analytics & Tools
      • Marketing Analytics & Dashboards
      • Call Tracking
      • Online Reputation Management
      • HubSpot Management & Automation
    • Consulting & Strategy
      • Fractional CMO
      • Marketing Strategy
      • Client Management
      • Digital Onboarding
      • Marketing Audit
  • Services
        • Brand
          • Brand Development
          • Graphic Design
          • Web Design
          • Motion Graphics Animation
          • Merchandise Design
        • Content
          • Content Marketing
          • Email Marketing
          • Photography
          • Video Production
          • Social Media Management
        • Advertising
          • Facebook Ads
          • Google Search Ads
          • Google Display Ads
          • Google My Business
          • Google Local Services
          • LinkedIn Ads
          • YouTube Ads
          • Spotify Ads
          • Geofencing Display Ads
        • Websites
          • Search Engine Optimization
          • Web Development
          • Website Management
          • Page Speed Optimization
        • Analytics
          • Marketing Analytics & Dashboards
          • Call Tracking
          • Online Reputation Management
          • HubSpot Management & Automation
        • Strategy
          • Fractional CMO
          • Marketing Strategy
          • Client Management
          • Digital Onboarding
          • Marketing Audit
  • Our Work
    • Clients
  • About
    • Meet the Team
    • Blog
  • Careers
  • Contact

Meet Temple

Attracting high-quality talent to the Temple, TX job market.

The Winning Formula

2,173,766

Impressions

1,098,733

Reach

8,731

Post Reactions

50 +

Campaigns Launched

THE CLIENT

Meet Temple is an organization dedicated to growing the city of Temple, Texas. They promote Temple as an amazing place to live and work with the goal of attracting high quality, skilled job seekers to the area to bolster the growing economy.

Temple sits right next to beautiful Belton Lake, has tons of great parks and outdoor spaces, a low cost of living, and a quickly growing market with plentiful job opportunities with nationally renowned businesses. What’s not to love?

 
The Challenge

The Meet Temple team was previously working with another agency and was unhappy with the level of input that agency provided on overall strategy, communication, and reporting on completed work. They sought a new partner to really engage with to help further their mission and truly accomplish their goals.

SERVICES
  • Facebook Ads
  • Google Ads
  • Social Media Management 
  • Search Engine Optimization
  • Content Development
  • Email Marketing
  • Photography
  • Graphic Design
HOW WE HELPED

Blackhawk stepped up to the plate immediately to overhaul and improve all areas of Meet Temple’s digital marketing strategy.

At the beginning of our relationship (and now every few months), our photo and video team drove up from Austin to Temple for a full day photoshoot. They traveled around town capturing the essence of Temple’s local businesses, restaurant scene, outdoor spaces, and more. These high quality photos are now utilized across all other channels that we manage: social, email, advertising, and more.

Our social media management also quickly saw enormous results after taking over the management of Meet Temple’s organic social platforms. The first month resulted in a near 400% increase in impressions and engagement on Facebook and Instagram.

The Blackhawk email marketing team helped Meet Temple transition to a more powerful email marketing platform, now sending 3 unique and engaging emails per month to 3 specific email lists, and has also put in place an automated email system to save everyone time and resources. Average email open rate varies a bit by industry, but in general, it’s around 18-20%. Our team regularly records an open rate upwards of 23%.

On the advertising front, Blackhawk’s ad team has also found success. First, we implemented conversion tracking so we can properly gauge how the ads are performing. Impressions and clicks are nice, but you need to keep track of valuable user actions to know for certain that your ads are working. We audited both their Google Ads and Facebook Ads accounts which helped us to configure strategies for both that quickly enhanced reach, click through rate, and overall engagement. The result of these efforts are over 8,000 landing page views and over 4.3 million ad impressions to date.

Last but not least, our content team created many valuable resources, tools, and digital downloads for Meet Temple to share with local employers to help and increase hiring rates. These are also being shared with people interested in moving to Temple to advertise what makes the city a great place to live. This includes multiple blogs per month for the website, easily shareable PDF one-pagers, and a massive, in-depth employer marketing guide.

Every action taken by each of our marketing teams works towards the same goal. All together, it creates an integrated marketing campaign to promote the city of Temple, Texas.

Our work.

Branding
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Menu
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Advertising
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Menu
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Technology
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Menu
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Consulting
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Menu
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Company
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
Menu
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-912-6699

hello@blackhawkdm.com

2022 Copyright Blackhawk Digital Marketing
blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-912-6699

hello@blackhawkdm.com

Branding
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Menu
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Advertising
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Menu
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Technology
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Menu
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Consulting
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Menu
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Company
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
Menu
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
2022 Copyright Blackhawk Digital Marketing