I Am Second

Complete Website Redesign Leads To Huge Growth In Traffic

The Winning Formula


Improved Page Load Time


New Member Sign-Ups


Increased Click-Through-Rate


I Am Second is a non-profit organization coupled with a multimedia movement encouraging people to discover a “Jesus Christ First” mindset. The organization connects individuals who share this choice to live a different way of life.

The Challenge

When Blackhawk began working with I Am Second, there was a lack of technical resources and overall direction.


With a slow website, disorganized data, and undeveloped web designs, they didn’t know where to start.


They were looking for a marketing partner who would give direction on website development and execute creative and technical services well.

  • Website Data Cleanup
  • Website Data Migration
  • Website Design
  • Website Development
  • Search Engine
  • Optimization (SEO)
  • Website / UX Customer Journey
  • HubSpot Support
  • Analytics Setup & Tracking

We revamped their website giving it a whole new look and experience. We improved the SEO, created a cleaner design, and boosted the site’s speed and functionality. The site now included web analytics, hubspot, email marketing, and a customer journey.


Then, we implemented a membership portal to the site. This function allowed users to easily connect with other individuals within the I Am Second community.

Our Work