Web Redesign Creates Winning Results

Hayes Software Systems Website Redesign
Summary of Client

Hayes Software Services develops, markets, sells, and supports software and services to support K-12 districts across the United States.


When Blackhawk began working with Hayes, there were concerns that the client website was not user friendly, functional, or accessible.

This called for a complete reworking of the website, including design, content, and development.


Web Design & Development

How Blackhawk Helped

Blackhawk stepped in to help Hayes’ website become more user friendly and accessible. After running an audit of the original site and pulling URLs to create a URL tracker, Blackhawk’s creative team stepped in. Website redesign and copy updates were put into motion, and finalized wireframes were created on Figma where the client could view and make suggested edits.

Web development then stepped in to complete the front and backend development process, leaving Hayes with a beautiful, user-friendly website.


Impact & Results


Decreased Bounce Rate


Increase in Pages per Session


Increased Average Session Duration


Increase in New Organic Search Visitors

How Hayes Won.

Hayes’ main goal was to combine functionality with style. We developed a new website that looks and feels polished. Customers can now easily understand who Hayes is and why their services matter.


Blackhawk’s expertise helped garner a 67% increase in visitors resulting from organic searches, as well as a 1.5x longer session duration. A website that feels welcoming and easy to use allows for more traffic and a better user experience overall.