Decreased Bounce Rate
Increase in Pages per Session
Increased Average Session Duration
Increase in New Organic Search Visitors
Hayes Software Systems develops, markets, sells, and supports software and services to support K-12 districts across the United States. Their company focuses on empowering school administrators and educators in an effort to impact students’ lives across the country.
When Blackhawk began working with Hayes, there were concerns that the client website was not user friendly, functional, or accessible.
This called for a complete reworking of the website, including design, content, and development.
Blackhawk stepped in to help Hayes’ website become more user friendly and accessible. After running an audit of the original site and pulling URLs to create a URL tracker, Blackhawk’s creative team stepped in. Website redesign and copy updates were put into motion, and finalized wireframes were created on Figma where the client could view and make suggested edits.
Web development then stepped in to complete the front and backend development process, leaving Hayes with a beautiful, user-friendly website.