ePayPolicy offers a high tech solution for insurance agents and brokers throughout the United States and Canada looking for a way to speed up receivables and enhance the customer service experience.
Their service offers the simplest way to gather insurance payments via credit card and ACH online, allowing agents and brokers to say goodbye to the messy and time-consuming process of collecting and organizing paper checks.
The ePayPolicy team sought assistance with the management of their paid advertising funnel, including Google Ads, Bing / Microsoft Ads, LinkedIn Ads, Facebook and Instagram Ads, to encourage American and Canadian insurance agents and brokers to schedule a product demo and sign up for their services.
Blackhawk’s advertising team configured conversion tracking of ePayPolicy’s most important customer actions, scheduled demos and product sign ups.
Then, we created a campaign targeting insurance agents and brokers across the United States and Canada using multiple audiences to ensure maximum coverage. Targeting included geographic, interest, email lists, website remarketing, and more.
Our talented motion graphics team also animated two custom videos to include in the campaigns.
Blackhawk’s management of ePayPolicy’s advertising funnel has helped them engage with thousands and thousands of insurance agents and brokers in two countries, allowing them to grow their business and revenue significantly in 2021 – they now have over 5,000 happy clients.