Clearwater Benefits is a provider of high-quality, affordable healthcare solutions to 1099 business professionals. Their goal is to help families around the United States secure access to the best doctors and healthcare providers in the country while saving hundreds of dollars each month.
Clearwater Benefits houses several different brands geared towards highly specific audiences with slight variation to their products.
This called for a high level of strategy and organization to ensure that the products were marketed to the correct audience without losing the Clearwater brand.
In short, they were in need of help from a full-service marketing agency that could keep up with everything from small wording tweaks to large brand and website overhauls, often with tight deadlines.
Blackhawk got to work by creating custom, branded graphics and website designs, writing copy that clearly highlights the benefits of their products, running ads across several channels, and tracking conversions from said ads.
Our team paid close attention within each service team to ensure that each brand under the Clearwater Benefits umbrella was consistent with the parent brand while still marketing directly to the target audience.
Throughout our partnership, each of Blackhawk’s servicing teams coordinated the proposed and requested changes, additions, and updates internally and reported back to the Clearwater team with weekly calls and consistent client management.
We also created a live, custom reporting dashboard that updates 24/7 with the latest data, in addition to a detailed monthly reporting spreadsheet where everyone involved could clearly see changes in results over time.
Throughout our multi-year partnership with Clearwater Benefits, the Blackhawk team has continued to write and design websites and marketing materials, launch and optimize ads, and serve as a general support system for all of their marketing needs.
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