The Winning Formula

2,173,766

Impressions

1,098,733

Reach

8,731

Post Reactions

50 +

Campaigns Launched

THE CLIENT

Clearwater Benefits is a provider of high-quality, affordable healthcare solutions to 1099 business professionals. Their goal is to help families around the United States secure access to the best doctors and healthcare providers in the country while saving hundreds of dollars each month.

 
The Challenge

The Clearwater Benefits team was looking for assistance in the creation of an advertising funnel that pushed potential customers through their sales pipeline based on specific actions taken on three different websites catered to three different agency brands.

SERVICES
  • Digital Marketing Strategy
  • Ad Copywriting
  • Graphic Design
  • Facebook & Instagram Ads
  • Campaign Configuration
  • Conversion Tracking
  • Reporting & Analysis
  • Content Development
HOW WE HELPED

First, Blackhawk designed three sets of graphics for three unique brands under the Clearwater Benefits umbrella with ad copy that matched the messaging style of each said brand.

Then, our advertising team setup conversion tracking for each step in the funnel, configured, and launched each campaign. This allowed Clearwater Benefits to have in-depth insight into how customers interacted with their sales pipeline. Simultaneously, as customers took specific actions throughout the funnel, the campaign automatically moved them from one audience to another so we could show them ads specifically created for each step in the funnel.

The Blackhawk reporting team created a live custom reporting dashboard that updates 24/7 with the latest data, in addition to a detailed monthly reporting spreadsheet so everyone involved could clearly see changes in results over time.

Not to mention, while all of this was happening, our web design, content, and development teams built and launched 4 websites to help increase Clearwater Benefits’ online presence.

Key Results
  • Launched 4 Websites
  • Managed 2 Ad Accounts
  • Launched 12 Campaigns
  • Created 47 Ad Sets
  • Published 340 Unique Ads
  • Reached 62,000 U.S. Realtors
  • Over 3 Million Ad Impressions
  • Over 8,000 Landing Page Views
  • Over 1,000 Quotes Requested
  • Over 600 Sales Calls Booked
Results

The campaigns we created for the Clearwater Benefits team throughout 2021 kept their sales team busy all year long and generated significant revenue while providing thousands of real estate agents across the U.S. with more affordable, high quality healthcare.

Our work.