THE CLIENT

Brownstone Capital Investments is a family-centered business. They help families prepare for key life events by making investing and saving easy. BCI invests in the residential market, which mitigates risk while offering high reward.

As a real estate investment company, Brownstone’s business works as follows:

  • Client gives BCI money.
  • BCI buys older homes and flip them.
  • BCI sells these freshly renovated houses to happy homeowners.

Brownstone has flipped over 100 homes in the past seven years in a dozen states.

The Challenge

Before working with Blackhawk, Brownstone’s website was fairly basic and generic. Their simple site was based off a Squarespace template that failed to keep users engaged or adequately inform them about the business. 

They needed help defining their brand and voice, so that they could target the right customer base while communicating their business and services clearly and effectively.

SERVICES
  • Web Design
  • Web Development
  • Marketing Strategy
  • Website Management
HOW WE HELPED

Our design team created a much more dynamic and engaging website layout – we brought it to life by implementing user interface (UI) best practices for an overall much better user experience (UX).

We replaced the fluff content – which was largely filler words with no clear direction – with specific calls to action and strong sales-oriented language. We optimized the content for search engine performance as well as the site overall for fast load speed.

Our work.