Increasing Listenership for ACL Radio 97.1 FM

Summary of Client

ACL Radio is the go-to FM station for Austinites who love a wide variety of genres of music. They play the latest hits and the greatest oldies. Songs that make you think, songs that make you dance, and sometimes, even songs that make you cry. But especially tunes that make you sing.


ACL Radio, formerly KGSR, underwent a brand transformation and switched FM stations. As a result of this massive change, they lost some of their listeners. 

Through a massive brand awareness campaign, our goal was to recapture those lost listeners, as well as bringing in new ones too.

  • Facebook Ads
  • Instagram Ads
  • Reporting
  • Dashboards
  • Reporting
  • Strategy & Consultation
How Blackhawk Helped

Blackhawk created hyper localized, highly relevantly targeted Facebook and Instagram ad campaigns to reach music lovers of all ages and backgrounds in the city of Austin.

Impact & Results


Campaigns Launched


People Reached in 7 days




Clicks Under $1

How ACL Radio Won.

Overall, Blackhawk helped increase listenership, brand visibility, and awareness though digital advertising.