Technical SEO involves managing technical aspects of a website in order to improve user experience and make web pages more available to search engines. The goal of partnering with a technical SEO agency is to routinely ensure that your website is running at optimal efficiency in order to rank higher organically, increase traffic, and ultimately convert more leads. Ready to improve your search rankings?
Technical SEO mostly consists of work done in the backend of a website – that means little to no change is reflected on the front end of the site in terms of appearance or contnet. However, technical SEO work impacts user experience, via things like page load speeds, first input delay, and cumulative layout shift. These are only a few of the Core Web Vitals that impact your technical SEO performance.
If two websites have a similar level of web content quality, but one is faster and has a better user experience, the faster one is likely to rank higher. That’s why it is important to optimize a website’s content AND technical features.
Users place a high level of value on speed and convenience. If your site is able to handle a large volume of traffic while maintaining fast load speeds, users are more likely to stick around on your website. Effective technical optimization and website management also works to eliminate broken links, error pages, and slow loading media to further improve user experience.
Websites with great user experience and fast load speeds tend to have to lower bounce rates. Why does this matter?
Bounce rate refers to the percentage of visitors who leave your site without viewing any pages other than the first page they attempt to load. The lower the bounce rate, the higher the potential for conversions – and as we know, more conversions mean more revenue.
Maintaining technical SEO best practices will help to increase the number of users who convert, meaning more leads and more revenue for your business.
With an effective technical SEO strategy, your website will work better for users as well as web crawlers. Our team of technical experts can provide you with a full report on your site’s current functionality. From there, our team will devise and execute a strategy to help improve and maintain your search rankings, web speeds, and user experience. Some of the many aspects of technical SEO include:
See how your website performs against Google’s three core web vitals:
Cumulative layout shift measures how much a webpage unexpectedly shifts after loading. The less your website shifts, the better the user experience, which is better for SEO.
Working with a technical SEO agency, you will better understand what is slowing your website down. We’ll strategize and implement the best course of action to improve and maintain your site’s load speeds. Some factors that affect website speed include:
Did you know over half of all web traffic comes from mobile devices? Optimizing your website to perform well on mobile devices can significantly improve conversation rates. We will measure your website utilizing, not one, but two speed measurement tools to gain full understanding of how your website performs on mobile devices and desktop computers.
Blackhawk has a team of technical SEO experts prepared to take on any challenge. If something goes wrong, we work quickly to repair your site and get things back on track.
Technical SEO services
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
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