Google introduces Topics API, new ad targeting and user privacy solution.

Say Goodbye to FLoC, Google Introduces Topics API as New User Privacy and Advertiser Targeting Solution Topics Utilizes Users’ Previous Three Weeks of Browsing History On January 25, 2022, Google announced Topics, their new Privacy Sandbox solution – a replacement for their previous proposal, FLoC. Wait, What is FLoC? FLoC, the Federated Learning of Cohorts, […]

What to do after expanded text ads are gone: complete guide to RSAs.

Actions to Take Before and After Responsive Search Ads Totally Replace Expanded Text Ads In the fall of 2021, Google announced that Expanded Text Ads are going away forever on June 30, 2022. From then on, Responsive Search Ads will be the only type of campaign you can create. (That is, until they release the […]

How to audit a Google Ads account: complete guide [2022].

How to Conduct a Google Ads Account Audit Regular audits of your Google Ads account are a good way to ensure that you’re following best practices for campaign structure and setup, that your ad groups are well-organized, your ad copy is well-written, and that you’re generally poised for success. Additionally,  if you are not paying […]

How to find your Google Ads account ID.

How to Find Your Google Ads Account ID So, someone’s asked you for your 10 digit Google Ads account ID?  They probably want to request access to your account from their Google Ads Manager account. The problem? You aren’t sure where to look! Don’t panic – it is super easy to find. 3 Steps to […]

Comprehensive guide to Google search results pages [2021].

Breaking down Google search results what they each mean Chances are, you’ve probably Googled your fair share of queries, and you might have even noticed that the search results page sometimes looks different. Whether you’ve been looking to buy a stellar gift for your nerdy best friend or wanting to learn more about pangolins, some […]

25 most important digital marketing KPIs for tracking business growth.

How to Measure Success in Digital Marketing Now that you’ve taken the step to transform the way you advertise your products and services, it’s common to feel overwhelmed or confused when faced with a slew of new terms and phrases.  Not to worry –– this post will walk you through key terms and phrases used […]

How to stop “accidentally” overspending your money on Google Ads.

How to Stop “Accidentally” Overspending Your Money on Google Ads Because of their market dominance, some might say that they don’t always have your best interests at heart. Google is owned by Alphabet, a publicly traded company. That means their main goal is to increase profits and drive value for their stockholders and employees – […]

Increase your ROI with Google Local Services ads.

Advertising for your business can be scary. Everyone knows the saying, “You’ve got to spend money to make money,” but no one ever mentions the fact that some advertising options are simply not as effective as others. If you’re looking for a method of advertising that guarantees a solid ROI (return on investment) for your […]

The ultimate guide to Google Ads terminology.

Google Ads Glossary If you’re a Google Ads novice, the whole concept can seem… well, intimidating. There’s a lot going on and it can take weeks or months to really become comfortable with the terminology, concepts, and inner-workings of your Google Ads account and dashboard. We’ve compiled a list of simple explanations of these important […]

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