Say Goodbye to FLoC, Google Introduces Topics API as New User Privacy and Advertiser Targeting Solution Topics Utilizes Users’ Previous Three Weeks of Browsing HistoryOn January 25, 2022, Google announced Topics, their new Privacy Sandbox solution – a replacement for their...

Actions to Take Before and After Responsive Search Ads Totally Replace Expanded Text Ads In the fall of 2021, Google announced that Expanded Text Ads are going away forever on June 30, 2022. From then on, Responsive Search Ads will be...

How to Conduct a Google Ads Account Audit Regular audits of your Google Ads account are a good way to ensure that you’re following best practices for campaign structure and setup, that your ad groups are well-organized, your ad copy is...

How to Find Your Google Ads Account ID So, someone's asked you for your 10 digit Google Ads account ID?  They probably want to request access to your account from their Google Ads Manager account. The problem? You aren't sure where to look! Don't...

How to Stop “Accidentally” Overspending Your Money on Google Ads Because of their market dominance, some might say that they don’t always have your best interests at heart. Google is owned by Alphabet, a publicly traded company. That means their main goal...

Advertising for your business can be scary. Everyone knows the saying, “You’ve got to spend money to make money,” but no one ever mentions the fact that some advertising options are simply not as effective as others. If you’re looking for...

Google Ads GlossaryIf you’re a Google Ads novice, the whole concept can seem… well, intimidating. There’s a lot going on and it can take weeks or months to really become comfortable with the terminology, concepts, and inner-workings of your Google...