Buc-ee’s
Expanding brand awareness for Buc-ee's gas stations.
The Winning Formula
2,173,766
Impressions
1,098,733
Reach
8,731
Post Reactions
50 +
Campaigns Launched
THE CLIENT
Buc-ee’s is an American chain of gas stations and convenience stores with over 40 locations in Texas, Alabama, Georgia, Kentucky, South Carolina, and Florida. Founded in the 1980s, Texas natives are very familiar with the Buc-ee’s brand, known for having the world’s cleanest bathrooms, loads of gas pumps, and their lovable beaver mascot.
The Challenge
Buc-ee’s is notorious for their “punny” billboards along the highways of Texas, but before working with Blackhawk, they had never seriously ventured into the world of digital advertising.
They wanted to expand their brand’s presence from the highway into the digital landscape to reach customers who may not be familiar with the brand, as well as advertising new product lines, snacks, and treats.
SERVICES
- Facebook advertising
- Instagram advertising
- Graphic design
- Digital marketing strategy
HOW WE HELPED
We started by transforming the classic Buc-ee’s billboard designs into formats appropriate for digital media and ran a campaign in Melissa, Texas to announce the launch of a brand new gas station. These formats were then turned into ads on Facebook and Instagram.
By collecting analytics from each ad posted, we were able to track their performance and optimize their reach. We used this philosophy throughout the campaign as we started to expand across a variety of different social media campaigns.
Next, we created advertisements for their new popsicle line, Beaver Freezers and promoted the delicious summer treat at their store in Texas City, Texas and their new station outside Gulf Shores, Alabama.
Our next campaign ran at their Wharton, Texas location. Our designer created ads for their new line of Buc-ee’s potato chips.
The most recent campaign we ran with Buc-ee’s was to promote their partnership with Don’t Mess with Texas, an anti-littering organization that aims to keep Texas beautiful.
