The goal of website management and maintenance is to routinely ensure that your website is running as smoothly and efficiently as possible in order to draw in traffic, leads, and conversions.
A well-managed website means more traffic, longer session duration, and more conversions and leads for your business. It can also appear higher in user searches when edited for SEO.
Traffic is the number of unique visitors your website receives within a given time period. A website’s ability to handle large amounts of traffic is dependent on page speed and server power.
This is the amount of time a visitor spends on your website, and is usually expressed as an average of all visitors in a given time period. Longer sessions depend on things such as readability, interactivity, and interesting content.
A well-designed website will increase the number of users who take a desired action on a webpage, such as clicking a button or purchasing a subscription.
Effective web design can also increase your ability to facilitate contacts with prospective customers who have been to your website and are interested in purchasing your product or doing business with your organization.
Not only should your custom website look professional, it should also be an effective marketing tool for your business. When we are creating your website, we are always sure to follow best practices for Search Engine Optimization (SEO).
An up-to-date website shows visitors that you are determined to put your best foot forward when it comes to your product or service. Improvements to your website include several things and can be made in a variety of ways:
Adding, deleting or editing the content of your website can increase readability, which encourages visitors to stay on the site longer. It can also have a major effect on Search Engine Optimization (SEO), placing your website higher up in search results for users to find.
Adding interesting design components, such as photos or videos, is another useful improvement to keep in mind. Photo and video elements can give potential customers a better idea of your brand and offering, as well as add an interactive touch to your site.
Without changing the overall design of a website, it is possible to reformat or edit pages for a cleaner, more seamless presentation.
Confusing or jumbled links between website pages can lead to a negative user experience. To avoid this, it is best to keep pages organized and navigational links to a minimum.
Depending on the products or services offered, downloadable content on a website can be either helpful or harmful.
Links between pages on your site, as well as links to outside websites are beneficial for user experience and SEO.
Replacing or editing the background images and color scheme of a website is also an important factor when it comes to user experience (UX).
In addition to updating the look and feel of your site, we aim to create a business tool that is entirely unique to you. This means it will have the capability to perform all necessary functions required for your product or service:
eCommerce functionality allows users to make purchases directly from your website essentially, an online store. Online shopping is on the rise, so making sure your Web and business needs align is one of our top priorities.
Database integration allows users of your website to add, change, and remove information. Integrating a database can make it much easier to access a list of all visitors and/or customers from your site. If your company site requires a database (such as for payment processing), we’ve got you covered.
A Content Management System (CMS) is software that is used to manage existing content, as well as create new content. This software allows a user to code a professional, user-friendly website without having to know how to code at all!
A responsive web design is one that can be easily and seamlessly accessed from any device. We’ll make sure that your website has equal functionality on multiple devices, including tablet, phone, and desktop.
At Blackhawk, we pride ourselves in our understanding of effective web design (not to mention redesign). We’re prepared to help you with all of your website management needs, because every business deserves a website that serves them as well as they serve their customers.
|Website Management Services|
|Best CMS on the Market (WordPress)|
|Hosting on WP Engine|
|Contact Forms with Automated Email Notifications to Customer and Business Owner|
|Security and Plugin Updates|
|Website Security (SSL Certificate / HTTPS)|
|Google Analytics and Google Tag Manager Implemented|
|Google Search Console Indexing and Monitoring|
|HelpDesk Support: Website Content Updates|
|SEO Plugin Setup: Page Titles, Meta Descriptions, etc.|
|Nightly Website Backups|
|Broken Link Audit|
|Website Speed Optimization|
|Automated Monthly Web Traffic Reports|
|Custom Website Development Updates|
|Website Live Chat Integration|