Using our powerful website crawling software, we analyze your page titles, meta descriptions, headings, alternative text, and more.
Our team of SEO experts will ensure your website’s tagging structures are set up properly to encourage high organic rankings that drive increased website traffic, generate leads and conversions, increase revenue, and grow your business.
On-site SEO (also known as on-page SEO) is the practice of optimizing the elements and tags of a website in order to organically improve search engine visibility and earn more relevant traffic.
The primary goal of on-site SEO is to improve Google’s understanding of your content in order to serve users better.
Headings are used to guide readers through a webpage, allowing readers to scan the article and quickly find the information or section of an article they deem relevant to their search. This creates higher quality text that is easier for searchers to read. In essence, better text is better for users, which is better for SEO.
A page title (also known as a title tag), is an HTML element that specifies the title of a web page. They are an accurate and concise description of the content on a given page – not to mention an opportunity to target important keywords.
Page titles appear as the clickable headline for search results and are important for both user experience and SEO.
A meta description is an HTML element that provides a brief summary of a web page. Meta descriptions appear underneath the title tag in search engines.
Meta descriptions entice readers to click on the page by providing an idea of the content that exists within the page and how it relates to their search query.
Alt text (short for alternative text) describes the appearance or function of an image on a page. It is used by visually impaired users, displays in place of an image if it fails to load, and is indexed by search engine bots to better understand the content of your page. Google image searches account for 10.1% of all search traffic, making alt text a valuable opportunity to rank higher.
Images with user-friendly file names are more likely to be recommended by Google. Effective image file names are concise, relevant, include applicable keywords, and use hyphens to separate words. One example of an effective image file name is “seo-audit-screenshot”.
URL slugs are the unique identifying part of a web address that appears at the end of the URL after .com. URL slugs help readers identify where they are on the website and help Google’s algorithm to determine the relevancy of a given page.
Internal links are links that take you to another page on the same website. They help connect relevant and useful content together on a website.
External links take you away from a website. They are often used to cite information.
Want to improve your search engine rankings? Blackhawk’s team of digital marketing experts is dedicated to providing uniquely-tailored on-site SEO strategies that help you grow your business.
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