Buc-ee's
Boosting awareness for Buc-ee’s gas stations.
4,000,000+
People reached
12,000,000+
Impressions
20,000+
Post engagements
The Client
Buc-ee’s is an iconic chain of gas stations with over 40 locations in the Southern US.
Founded in the 1980s, Texas natives are very familiar with the Buc-ee’s brand, known for having the world’s cleanest bathrooms, loads of gas pumps, their lovable beaver mascot, and food that you simply can’t get anywhere else.
The Challenge
Buc-ee’s is notorious for their “punny” billboards along the highways of Texas, but before working with Blackhawk, they had never seriously ventured into the world of digital advertising.
The Solution
We transformed the classic Buc-ee’s billboard designs into formats appropriate for digital media and ran a campaign in Melissa, Texas to announce the launch of a brand new gas station. These formats were then turned into ads on Facebook and Instagram.
Our team also ran additional digital ads in Texas City and Wharton, Texas, as well as Gulf Shores, Alabama.
