Call Tracking

Call Tracking Services

Maximize your return on ad spend (ROAS) with Blackhawk’s call tracking technology. We want to make sure not even a cent of your marketing budget is wasted. We use industry leading call tracking technology to provide a quick, efficient, & accurate data to drive profitable decision making.

Learn How We Can Help You

Call Tracking Services

Call tracking is useful for attributing conversions across all marketing efforts, including organic, paid search, & social media.  The goal is to provide you the ability to make profitable marketing decisions when it comes to executing a digital marketing strategy. 

What is Call Tracking and How Does it Work?

Call tracking is the process of determining how callers came across your business, whether it be by using your offline or online marketing efforts. Tracking where your customers are coming from is an extremely helpful tool to determine the successes of various marketing channels, and can be crucial to optimizing your marketing efforts in the future.

Our system uses cookies, and in certain cases dynamic number insertion, to track activity and attribute the activity to campaigns or channels. The tracking number is set up to forward to your main business line for a seamless user experience. 

This technology allows us to collect information such as:

  • The caller’s name, number, and location
  • Call recordings
  • Call transcriptions

We suggest using call tracking for both online and offline efforts. Please see the graph from our call tracking provider:   

Benefits of Call Tracking

Call tracking allows you to gather actionable data that will help increase your ROAS and grow your business profitably. This data will help you optimize any paid search efforts or even get an ROI on an offline marketing effort. Our system is able to collect the following data:

  • Number of calls
  • Call duration
  • PPC data
  • Keywords that drove the traffic

Never worry about whether or not the leads your marketing is driving our legit. We have the ability to record every call that comes from a tracking number. In addition, we are able to set up instant notifications for business owners to be able to quickly qualify a lead. 

Call Tracking Reporting & Integrations

Every client we work with is unique. One of our strengths as an agency is that our call tracking system can virtually integrate with any reporting system you are using. Some of the most popular platforms we integrate with include:

  • Agency Analytics (link to a page about our reporting)
  • Google Ads
  • Databox
  • Domo
  • Google Data Studio
  • Hubspot
  • Instagram
  • Salesforce
  • Facebook
  • Google Analytics
  • Google My Business
  • Wix
  • WordPress

How Blackhawk Can Help

If your digital marketing strategy doesn’t utilize call tracking, we highly recommend integrating this technology as soon as possible. Every day delayed could mean wasted dollars and efforts on a marketing channel that isn’t providing a high return on ad spend. Blackhawk’s team of experts make helping our clients get the most out of their digital marketing strategy our top priority, and we’d be happy to do the same for you by integrating call tracking.

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