August 3

Want your business to rank first on Google? You need the Google Guaranteed badge.


Google is on track to release an upgrade to your Google My Business profile called Google Guarantee. We’re here to tell you what it is, how it works, and why your business will grow because of this.

So What Is Google Guarantee?

Google will be testing a new feature to upgrade your Google My Business account. (Not confident on what Google My Business is? Watch this.) This upgrade includes a ‘Google Guaranteed’ badge which will appear at the top of your Google My Business profile giving your business a boost of credibility.

Google Guarantee in Search Results

The Google Guarantee program works in conjunction with Google Local Services in order to give higher credibility to businesses. The green check will strengthen your business’s online reputation and encourage activity on ads. In short, this feature can heighten your online presence, allowing users to trust your brand faster, easier and with confidence.

How This Will Affect Business

The benefits of Google Guarantee will affect not only your business, but also the customer. The green badge symbolizes credibility and security. When searching for home services or things alike, your google guaranteed business will pop with a green check verifying your business is worth their time and money. Your business will gain more traction as customers are now more confident in booking your services.

Man Searching Google on his Laptop

If customers are unsatisfied with your service, quality of work, or any other reason, Google will cover claims up to the job invoice amount, with a $2000 lifetime cap. These claims must be submitted within 30 days of the service completion date as well as the service in question must have been booked through Local Services.

How You Will Get Google Guaranteed Once It Is Released

Once the upgrade is released, there will be several steps you need to take before you are a Google Guaranteed business. The cost of this upgrade is $50 a month. Once you earn your badge — you can reap the reward. Once the feature has launched, these are the five steps to take:

  1. You must be a legitimate business that uses Google Ads or Local Service Ads
  2. Sign up for Local Services ads here
  3. Complete the background check
  4. Complete license and insurance verification
  5. Once approved, your My Google Business profile will be advertised with the official Google Guarantee badge

Google Guaranteed Badge Logo

Why You Should Care

As a business owner, you want nothing but the best for your brand. This challenge comes with knowing how to drive your online marketing to win. It is important to seek out the experts and that is what Blackhawk is here to do, and we think Google Guarantee could be the next step. Here’s why you should care:

Drives Competition

Although this is a new feature, businesses will quickly hop on the trend. Sooner than later, businesses all across your local area will be Google Guaranteed, further separating the credible brands from the rest. Don’t let your competitors get ahead of you.


Having a Google Guaranteed badge will give you extra credibility and give customers more confidence to book your services. Potential customers will be encouraged to click your ads because you have been screened.


If a customer is dissatisfied with your service, Google will investigate the claim and cover the costs. As well as any customer that uses your services will be insured.

Further Reach

Along with your business being featured on Google, this new feature will also allow your business to be found using voice-activated search platforms, such as Google Assistant or Google Home.

We’re Here for You

The tech world is hard, and we know that. That’s why, as always, Blackhawk is here to answer any My Google Business or Google Guarantee questions. We’re just as excited as you are to expand your marketing goals and help your business succeed. Ready to take your marketing to the next level?

Ready for a digital marketing proposal?


Marketing Tips Google My Business

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