Digital marketing is constantly evolving, and it’s easy to feel behind the curve very quickly. While you don’t necessarily need to spend money on the newest buzz-worthy technology, there are a few important areas that are worth the investment to ensure your digital marketing’s long-term relevance.

Optimize for Mobile

The average American adult spends over 3 hours a day on a mobile device. This number continues to trend upward, so neglecting mobile will put you on the fast track to sub-par digital marketing.

Graph showing daily hours spent with digital media per adult user

Think Local

Local SEO is becoming the lynchpin for users to find your business. Through Google’s platform and apps, users can search for things like near me, open now, and top rated. Google has also recently released recommendations based on user’s past experience and searches.

Google search results showing best bike repair businesses in Austin, Texas
My search for “best bike repair” gave me top rated bicycle shops in my area.
Screenshot of Google local results recommending coffee shops
Google knows that I really like coffee 😁 ☕️

As voice search apps, Google Maps, and mobile users continue to increase, local optimization will become more and more important.

Target your ideal customer

The internet is huge. There are billions of ads and billions of users. It may be tempting to want your ad to be visible to as many people as possible, but this could be a waste of your resources, especially if you don’t have many.

Focus your ads on specific demographics to ensure they are being shown to the users who are most likely to be interested in your product or service. By targeting your ads to a defined number of relevant potential customers, you will save money and your digital marketing campaigns will generate greater long-term success.

Here’s a well-defined target audience we created for a film festival brand awareness campaign.

Screenshot of Facebook Advertisements Audience Settings
Screenshot of Facebook Advertisements Audience Settings

Our Method

Here at Blackhawk, we optimize all of our services by following these execution tactics.

1. Facebook Ads

To get the most out of your Facebook ads, we generate specific audiences to match your advertising needs. We base our audience selection on factors such as location, age, interests, and other demographics and then convert the intended audience with compelling ads that look great on both desktop and mobile.

2. Google Ads

Google paid advertising is the perfect opportunity to reach a customer when it matters—in the middle of their search for your service. We deliver ads to targeted audiences that will increase conversion and sales.

3. SEO

Search Engine Optimization is the process of driving organic, or free, traffic to your website through search engines like Google. We take SEO a step further to ensure that your local SEO allows users to find you easily.

4. Social Media

Social media engagement is the perfect place to increase your organic following and stay in touch with your past customers. We make sure that all of your posts will look great and engage your mobile audience.

5. Website

Your website is your business’ digital storefront and requires some strategic thought. It is the hub of your digital marketing—SEO, ads, and email all route potential customers to your website. We ensure user-friendly websites that are easy to use on mobile and have the latest SEO practices in place.

6. Email Marketing

Targeting your existing and new customers with special offers will keep them happy and more likely to call you again. All of our email campaigns are professionally designed to be compatible for all mobile devices – mobile claims over 50% of all email opens.

7. Reviews Management

A large factor of Local SEO rank is your reviews. We’ll make sure you have the tools to ask your recent customers for a spectacular online review!

8. Analytics

Analytics brings all your digital marketing full circle. We constantly review your results to inform adjustments of your target audience and to find areas that need further optimization to keep your digital marketing strategy fresh and up-to-date.

9. Strategic Consultation

We want you to stay informed and in control. We have frequent calls to review your results and address any questions or concerns. We’ll work with you to find the best course of action for your specific digital marketing needs.

With all of our services, we keep a pulse on what’s happening across the digital advertising industry and make adjustments as necessary.

We promise to not waste your valuable dollars on services that don’t work, or outdated, ineffective methods. We’re on your team, and we’ll do everything necessary to help you succeed!

When it comes to your digital marketing, don’t get overwhelmed! With the right focus, it’s completely possible to have effective, affordable digital marketing strategy that we can execute.