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Google Business Profile vicinity update: what you need to know.

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What Is The Vicinity Update? On November 30th, 2021, Google released an algorithm update that changed a lot in the Google My Business world. This update has now been deemed the “Vicinity Update”.  The Vicinity Update affected profile rankings on searches that came from outside of their business address radius, as well as affected companies […]

Beware! Google Business Profile hijacking scams.

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Google Profile Hijacking Explained Business owners are being targeted by scammers trying to gain access to their Google Business profiles. When the scammers get control of the profile, they can alter the information or even shut down the profile completely. At Blackhawk, we have seen a significant uptick in “Google Profile Hijacking” attacks. Why Hijack […]

The best way to track local SEO: Local Falcon scans.

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Track Your Google Map Pack Rankings with Local Keyword Scans Local Keyword Scans is a tool you can leverage to see Google map pack rankings for specific keywords – for your company, as well as your competitors. For example, if your company is in the HVAC industry, a keyword search you may want to track […]

Comprehensive guide to Google search results pages [2021].

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Breaking down Google search results what they each mean Chances are, you’ve probably Googled your fair share of queries, and you might have even noticed that the search results page sometimes looks different. Whether you’ve been looking to buy a stellar gift for your nerdy best friend or wanting to learn more about pangolins, some […]

Google Business Profile do’s and don’ts: quick checklist for best local search.

Close-up of a smartphone with Google My Business open.

Have a Google My Business listing? Want to boost your traffic, leads, sales, and overall appeal as a business? Then this article is well worth your time. Google My Business Best Practices Checklist In this ever-evolving digital age, Google My Business is the central resource for local marketing efforts. Flipping through the yellow pages has […]

Beware! Google Business Profile launches new short names for profiles.

Close-up of the Google My Business app on a mobile device.

Don’t Create a Short Name for Your Google My Business Profile First things first. As of July 11, 2019, do NOT create a short name for your Google My Business profile. Google is reporting that an extremely high number of businesses around the country are experiencing account suspensions as a result of adding a short […]

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