Call Tracking
Measure the success of your marketing campaigns with call tracking and recording services.
Call tracking services.
Maximize your return on ad spend (ROAS) with Blackhawk’s call tracking technology. We want to make sure not even a cent of your marketing budget is wasted. We use industry leading call tracking technology to provide a quick, efficient, & accurate data to drive profitable decision making.
Call tracking services.
Call tracking is useful for attributing conversions across all marketing efforts, including organic, paid search, & social media. The goal is to provide you the ability to make profitable marketing decisions when it comes to executing a digital marketing strategy.
What is call tracking and how does it work?
Call tracking is the process of determining how callers came across your business, whether it be by using your offline or online marketing efforts. Tracking where your customers are coming from is an extremely helpful tool to determine the successes of various marketing channels, and can be crucial to optimizing your marketing efforts in the future.
Our system uses cookies, and in certain cases dynamic number insertion, to track activity and attribute the activity to campaigns or channels. The tracking number is set up to forward to your main business line for a seamless user experience.
This technology allows us to collect information such as:
- The caller’s name, number, and location
- Call recordings
- Call transcriptions
We suggest using call tracking for both online and offline efforts. Please see the graph from our call tracking provider:
Benefits of call tracking.
Call tracking allows you to gather actionable data that will help increase your ROAS and grow your business profitably. This data will help you optimize any paid search efforts or even get an ROI on an offline marketing effort. Our system is able to collect the following data:
- Number of calls
- Call duration
- PPC data
- Keywords that drove the traffic
Never worry about whether or not the leads your marketing is driving our legit. We have the ability to record every call that comes from a tracking number. In addition, we are able to set up instant notifications for business owners to be able to quickly qualify a lead.
Call tracking reporting & integrations.
Every client we work with is unique. One of our strengths as an agency is that our call tracking system can virtually integrate with any reporting system you are using. Some of the most popular platforms we integrate with include:
- Agency Analytics (link to a page about our reporting)
- Google Ads
- Databox
- Domo
- Google Data Studio
- Hubspot
- Salesforce
- Google Analytics
- Google My Business
- Wix
- WordPress
How we help.
If your digital marketing strategy doesn’t utilize call tracking, we highly recommend integrating this technology as soon as possible. Every day delayed could mean wasted dollars and efforts on a marketing channel that isn’t providing a high return on ad spend. Blackhawk’s team of experts make helping our clients get the most out of their digital marketing strategy our top priority, and we’d be happy to do the same for you by integrating call tracking.
What our clients are saying.
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
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Let's talk about how we can grow your business.
210 Barton Springs #100, Austin, TX 78704
Fill out the form below and we'll be in touch ASAP. Or feel free to call/text us at (512) 866-6862.