Created by Chris O’Dodd, a former MLB player, WIN Reality is a virtual reality baseball training program preparing athletes for real-time competition.
Players can track their development stats as they practice with over 100 real pitchers and over 10 development modes.
Prior to working with Blackhawk, WIN Reality was operating from a single landing page: their then web development company could not execute the company’s vision, so they were looking for a technology direction.
Additionally, WIN did not have an in-house designer, and needed someone to flesh out the brand’s fundamental design concepts.
Since we had quite a bit of ground to make up, Blackhawk met weekly with the client to discuss the company’s vision and goals. In working to implement solutions, we followed an iterative approach to development, which updated continuously to meet the client’s needs.
While previous web development was slow and lacked framework, Blackhawk developed a comprehensive web plan for WIN, pushing more than 100 updates since going live – that’s almost twice per week! Our content team created new designs almost every week as well, working from scratch to build out WIN’s brand identity.
Blackhawk worked with WIN Reality to build a go-to-market plan, in addition to instructing WIN on how to build out a marketing organization internally. As the brand continued pushing into the market, we offered continuous integration and fractional CMO support.
To further develop WIN’s brand and reach new customers, Blackhawk built out WIN’s website and created entirely new designs, in addition to performing analytics and tracking.