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Quisitive

Auditing & Upgrading Quisitive’s Google Ads Search Campaigns to Follow Best Practices and Enhance Performance

THE CLIENT

Founded in 2016, Quisitive is the premier Microsoft partner in North America. They take a unique, modern approach to providing businesses with Microsoft and cloud solutions.

 

They specialize in Microsoft cloud platform solutions; consulting firm for business companies that are trying to implement the software to improve business strategy and planning

Save money, save resources, move into newest technology, speed up timelines

The Challenge

The Quisitive team had already set up a Google search campaign on their own, but they weren’t happy with the results. They partnered with Blackhawk’s ad team to clean up the campaign and improve performance.

SERVICES

• Google Ads Account Audit
• Google Ads Campaign Optimization & Relaunch

HOW WE HELPED

In Quisitive’s original campaign setup, they had two campaigns with one ad group each. In those ad groups there were hundreds of keywords.

Following best practices, ad groups should contain no more than 5-8 keywords. We exported their keyword list and reorganized the content in much more specific groups.

With more specific ad groups in place, we were then able to write highly customized ad copy that’s tailored to the keywords in each ad group and the search terms that would match them when users search on Google.

With this new ad group and ad copy setup, we earned higher Quality Scores which helps drive down Avg. Cost per Click.

After uploading the new campaign structure into their account, we then implemented best practices for campaign configuration in regards to geographic demographic, and audience targeting, as well as ad extensions, device targeting, and more.

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512-912-6699

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2022 Copyright Blackhawk Digital Marketing
blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-912-6699

hello@blackhawkdm.com

Branding
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Menu
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Advertising
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Menu
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Technology
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Menu
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Consulting
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Menu
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Company
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
Menu
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
2022 Copyright Blackhawk Digital Marketing