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Home > Services > Brand & Design > Brand Development

Brand Development

Blackhawk is a professional branding agency based in Austin, TX. Our multidisciplinary development team builds brands that make people feel something.

Partner with Us
Teal rectangle.
Yellow squiggly line.
Keller Williams logo. Red text reading 'K W' above two-toned grey text reading 'Keller Williams'.
Duracell logo. Black text reading 'Duracell'.
Cabo Bob's logo of a blue van with a surfboard across the front reading 'Cabo Bob's' in red text with a yellow outline.
Pop-A-Lock logo. White text with an orange outline reads 'Pop-A-Lock' and is outlined by a key with a black background. Underneath, white text reads 'locksmith', and orange text underneath reads 'auto, home, business'.
Buc-ee's logo of a beaver wearing a red baseball cap inside a circle with a yellow background and a black border. Underneath the circle, red text reads 'Buc-ee's'.
Austin City Limits logo of black text reading 'Austin City Limits' above bright blue text reading 'Radio 97.1 FM KGSR'.
Drink Weird logo. Black text reading 'DRINK' stacked atop white text reading 'WEIRD'.
Meet Temple Logo. Gradient teal-colored text reading 'Meet Temple' in a cursive style font.
MobileTech RX logo. Icon of a stylized tire hubcap with text black and blue text reading 'Mobile Tech RX'.
LendFriend logo. Black and blue text reading 'LendFriend Home Loans' with a small black key above the word friend.
TemperaturePro logo. Blue and red text reading 'Temperature Pro Heating Cooling Air Quality' next to an icon depicting a thermometer.
I Am Second logo. Black text in a handwritten style reading 'I Am Second'.
Perspire logo. Several small red, orange, and yellow circles above gray text reading 'Perspire Sauna Studio'.
The Salvation Army logo. A Red shield with white text reading 'The Salvation Army'.
Teapioca Lounge logo. Orange and green text reading 'Teapioca Lounge'. The dot above the letter I is stylized as a leaf.
Black stylized text reading 'Creek and Cave' with borders around the words.
Livian logo. Black text reading 'Livian' with an additional line underneath the letter L.
Clearwater Benefits logo of a teal letter C above blue text reading 'Clearwater Healthcare Benefits'.
AustinDEEP logo of orange text reading 'Austin Deep'.

Check out our work.

The results speak for themselves, but not literally. That would be weird. It’s a figurative situation. Get it?
Buc-ee the beaver plush toy next to a plush trash can with red, white, and blue stripes and the text 'Don't mess with Texas'.

Buc-ee's

Tan background with screenshots of the Duracell Lights website over top.

Duracell

Arms and chest of a medical professional wearing scrubs and a stethoscope around their neck. Behind the person, there's a white background and a light blue semicircle in the background.

Clearwater

Brand strategy & design.

Because it’s not just about your logos, fonts, and colors. Those pieces are important, but they are only the tools that help express the voice of your identity and brand to the world around us.

Your brand can and should be much more. It’s who you and your company are. It should breathe life into your business and help you grow. We now live in a world where the consumer-business relationship has gone beyond a transaction of products and services offered in exchange for cash – people want to connect with brands they love on a much deeper level.

Our job: to help you loudly declare your brand for all to hear. Ready for us to help you tell your story?

Learn How We Can Help

Our work.

How to develop a brand.

Blackhawk’s team of designers and content writers offer a range of services rooted in brand development, including graphic design, web design, brand strategy, and style guide creation.

Creating a memorable, recognizable, and approachable brand (and utilizing it properly) is key when it comes to effectively communicating with your audience. This includes things like garnering attention from potential customers, and loyalty from existing ones.

There are three things that are the basis for brand development, all of which must be considered in order to create a successful plan for your business: brand strategy, brand identity, and brand expression. All three of these elements continuously work together to create a singular, all-encompassing roadmap for marketing your brand to consumers.

Brand strategy.

A brand strategy is the culmination of brand messaging that affects the way your brand is perceived by potential customers. This includes things such as mission statements, vision statements, and company values. This information also gives presents as an opportunity to show audiences your brand personality. Clearly demonstrating a unique and interesting brand personality is often more memorable than a lack thereof.

Through the analysis of user data, it is possible to gauge how your brand is currently being perceived. This analysis helps us determine whether the next steps are to make slight changes to the brand strategy (tone and personality), or to rework it completely.

Brand identity.

While brand strategy is more about written content, brand identity relates to consumer perception in terms of design. Elements of brand identity include logos and other visual design materials. Having a unique and recognizable logo, color palette, and general design style makes it easy and quick for consumers to create an association between your business and your product or service.

Brand expression.

Brand expression is where strategy and identity come together to create messaging materials. Using on-brand language and design work to speak to customers helps to even further engrain your brand’s personality in their minds, especially if they find they can relate or identify with you.

Here at Blackhawk, our mission is to Help You Win. We keep these overarching principles in mind, and offer brand development services in a variety of areas:

Graphic design.

Whether it’s a logo, updated color palette, social media posts, or other branded company materials, Blackhawk’s graphic design team will work with you to create something you can be proud of.

Web design.

A large part of brand expression involves maintaining the consistency of tone and appearance across all channels. This is why it is important to have a website that reflects your brand in the same manner, especially if your final stage of consumer conversions takes place online.

Style guide.

To ensure that future creation of assets or rebrandings go smoothly, it is extremely helpful to build a style guide that houses all company fonts, color palettes, and other general design elements.

Wireframes.

Wireframes are visual representations of website layouts. Having these can make it much easier to see the way pages interlink, how information is presented, and how a user would be guided throughout the site.

At Blackhawk, our designers use Figma, a collaborative platform where you will be able to see progress on your design as it happens. You will also have access to leave feedback in the form of comments directly in the file, so our designers can create the perfect website for your company.

Design editing.

If changes need to be made on a preexisting design, or even some of our work, Blackhawk is ready to help. We understand the business world is volatile and always shifting, and helping your business keep up with that is our life’s work.

Yellow squiggly line.

How we can help you.

Blackhawk Digital Marketing offers top-of-the-line brand development services, no matter what your company needs. Our wonderful team is happy to give our helping hands (and minds) to your success.

What you get.

Brand Development
Brand Development
Brand Strategy - Mission, Vision, Values, Archetypes
Brand Identity - Logo, Visual Brand
Brand Expression - Brand Collateral
Design
Graphic Design
Web Design
Style Guide
Wireframes
Design Editing
Brand Design
Brand Architectures
Brand Strategy
Brand Identity
Brand Expression
Brand Logo
Copywriting
Messaging
Content
Graphics
Get Started

What our clients are saying.

Icon of five yellow stars.

Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.

Melissa Tuala

TemperaturePro Charleston

Icon of five yellow stars.

Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!

Kate Quattlebaum

My Small Wonders

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They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!

Lucy Allen

I Am Second

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Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.

Zayra Mendoza

ITS Trucks

Icon of five yellow stars.

A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.

Brad Prizer

I Am Second

Icon of five yellow stars.

We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.

Doug Schaff

Perspire Sauna Studio Austin

Icon of five yellow stars.

I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.

Sassy Hackett

Dochen Realtors

Icon of five yellow stars.

Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.

Amy Magruder

Epic Cellars

Icon of five yellow stars.

Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.

Eric Park

ABACI

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512-912-6699

hello@blackhawkdm.com

2022 Copyright Blackhawk Digital Marketing
blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-912-6699

hello@blackhawkdm.com

Branding
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Menu
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Advertising
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
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  • Geofencing Display Ads
Menu
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  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
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Technology
  • Web Development
  • Search Engine Optimization
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  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Menu
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Consulting
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Menu
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  • Marketing Strategy
  • Digital Onboarding
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Menu
  • Contact
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  • Clients
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2022 Copyright Blackhawk Digital Marketing