If you want to immediately drive more traffic to your website to increase sales or leads, Google Ads is one of the best advertising services available. The Blackhawk PPC team has years and years of experience managing pay per click campaigns on Google for businesses of all sizes (from Mom and Pop shops to franchises to massive national corporations) and industries (from locksmiths to technology companies to furniture stores).
First, we’ll schedule a meeting with you to go over the bread and butter of your business. What are your strengths and weaknesses? Who are your competitors? What are your threats and opportunities?
When we know why you’d like to run Google Ads, we can better put together a pay per click strategy that will help you engage with a wider audience online, gather more leads, or increase sales.
We use a wide variety of tools to gather useful data on keywords relevant to your business, including:
The ideal keyword has a high search volume (meaning lots of people are searching this phrase), a low to medium estimated cost per click (meaning it won’t break the bank to get lots of people to your website), and a low to medium competition level (meaning there aren’t tons of people are already targeting this keyword from their Google Ads accounts).
Once we’ve nailed down our list of targeted keywords, we get to work creating your campaign.
We organize your keywords into highly specific ad groups, then we write unique and engaging ad copy with a clear call to action to drive more searchers to your website.
If you give us access to your website, we create custom landing pages to enhance your campaign even further.
After we’ve received your approval on the ad copy, we begin setting up your campaign in the Google Ads platform. We set your campaign(s) by utilizing all the tools Google provides for the most accurate ad targeting possible.
We’ve done this literally hundreds of times, so you can trust we know how to set you up for success.
Once a campaign is launched, the work is never over. Here are some examples of the work we complete to continually improve results.
At the same time, we provide monthly reports on the performance of your campaign so you always know how things are going. Transparency is key to a successful agency-client relationship.
As you can see, we’ve got our process down pat. If you’re ready to take the next step, please contact us today. We’re excited to begin working with you.
Not familiar with the inner workings of Google’s advertisement platform? No worries. Here’s a quick overview.
PPC ads appear at the top of Google search results, you’ve probably seen them nearly every day of your life throughout the past few years (on days you’ve used a computer) without realizing it.
Advertisers can target specific keywords to secure a higher placement in Google search results and immediately drive more relevant traffic to their website. Alternatively, you can play the long game with search engine optimization. Learn more about SEO here.
For example, if you search “pizza near me,” Google may show you an ad for one of the largest national pizza chains. They want you to choose them for delivery over their competitors.
This ad platform allows you target nearly any keyword or phrase that you’d like, and if your campaign is set up correctly you are practically guaranteed to show up on the first page of Google search results. This is especially useful for new businesses because their websites haven’t been around long enough to achieve good search result positions through organic SEO methods.
Google Search Ads can appear in places other than the Google search results page. These ads are entered into what is known as the Google Search Network, which consists of several search-related websites. From there they can appear in one (or both) of these places:
The Search Network can also support various different types of ads. These include:
Using the Google Search Network is an extremely effective advertising strategy because it targets users who are in “search mode”, meaning they are already actively looking for a solution to their problem. Placing an ad for your business right in front of them allows you to take advantage of this.
Blackhawk’s team of digital marketing experts has abundant experience and understanding of the Google Search Network. We’re confident that with our help, your business will grow and thrive to its fullest potential.
|Campaign Setup or Takeover|
|Keyword Research / Ad Group Organization|
|Ad Extensions (Sitelink, Callout, Call, Location, Structured Snippet)|
|Demographic Targeting (Age, Gender)|
|Location Targeting (Zip Codes)|
|Conversion Tracking (Calls, Form Submissions)|
|Optional: Device Targeting (Desktop, Mobile, Tablet)|
|Advanced Campaign Setup or Takeover|
|Additional Ad Types (Responsive Search Ads, Dynamic Search Ads)|
|Additional Ad Extensions (Promotion & Price)|
|Audience Observation & Targeting|
|Daily Campaign Budget Optimization|
|Daily Keyword Bid Optimization|
|CPC-Based Keyword Management|
|Negative Keywords Management|
|Demographic Bid Adjustments|
|Device Bid Adjustments|
|Time-Based Bid Adjustments|
|Conversion-Based Keyword Optimization - aim for lowest CPA|
|Ad Copy Optimization - A/B Testing|