Google Search Ads
If you want to immediately drive more traffic to your website to increase sales or leads, Google Ads is one of the best advertising services available.
Check out our work.
Enhance brand awareness, website traffic, and conversions with PPC ads.
Our PPC process.
Discovery session & goal analysis.
First, we’ll schedule a meeting with you to go over the bread and butter of your business. What are your strengths and weaknesses? Who are your competitors? What are your threats and opportunities?
When we know why you’d like to run Google Ads, we can better put together a pay per click strategy that will help you engage with a wider audience online, gather more leads, or increase sales.
Keyword research.
We use a wide variety of tools to gather useful data on keywords relevant to your business, including:
- Average Monthly Search Volume
- Estimated Average Cost per Click
- Competition Level
The ideal keyword has a high search volume (meaning lots of people are searching this phrase), a low to medium estimated cost per click (meaning it won’t break the bank to get lots of people to your website), and a low to medium competition level (meaning there aren’t tons of people are already targeting this keyword from their Google Ads accounts).
Campaign creation.
Once we’ve nailed down our list of targeted keywords, we get to work creating your campaign.
We organize your keywords into highly specific ad groups, then we write unique and engaging ad copy with a clear call to action to drive more searchers to your website.
If you give us access to your website, we create custom landing pages to enhance your campaign even further.
Campaign configuration.
After we’ve received your approval on the ad copy, we begin setting up your campaign in the Google Ads platform. We set your campaign(s) by utilizing all the tools Google provides for the most accurate ad targeting possible.
- Location Targeting – Where you want your ads to appear
- Location Exclusions – Where you don’t want your ads to appear
- Demographic Targeting – Age, gender, household income
- Audience Targeting – Interests, behavior, and more
- Ad Schedule – When you want your ads to appear
- Device Targeting – Desktop, tablets, mobile
- Ad Extensions – Business address, phone number, etc.
- And more!
We’ve done this literally hundreds of times, so you can trust we know how to set you up for success.
Optimization & reporting.
Once a campaign is launched, the work is never over. Here are some examples of the work we complete to continually improve results.
- A/B Testing
- Ad Copy Optimization
- Landing Page Optimization
- Search Term Reports
- Keyword Bid Management
At the same time, we provide monthly reports on the performance of your campaign so you always know how things are going. Transparency is key to a successful agency-client relationship.
We’ve got you covered.
As you can see, we’ve got our process down pat. If you’re ready to take the next step, please contact us today. We’re excited to begin working with you.
How Google Ads work.
Not familiar with the inner workings of Google’s advertisement platform? No worries. Here’s a quick overview.
What is pay per click advertising?
PPC ads appear at the top of Google search results, you’ve probably seen them nearly every day of your life throughout the past few years (on days you’ve used a computer) without realizing it.
Advertisers can target specific keywords to secure a higher placement in Google search results and immediately drive more relevant traffic to their website. Alternatively, you can play the long game with search engine optimization. Learn more about SEO here.
For example, if you search “pizza near me,” Google may show you an ad for one of the largest national pizza chains. They want you to choose them for delivery over their competitors.
This ad platform allows you target nearly any keyword or phrase that you’d like, and if your campaign is set up correctly you are practically guaranteed to show up on the first page of Google search results. This is especially useful for new businesses because their websites haven’t been around long enough to achieve good search result positions through organic SEO methods.
Different ad types: determining which ads are right for you.
Google Search Ads can appear in places other than the Google search results page. These ads are entered into what is known as the Google Search Network, which consists of several search-related websites. From there they can appear in one (or both) of these places:
- Google search sites: Ads will appear above, beside, or below results on Google Search, as well as Google Play, Google Maps, Google Images, or Google Shopping.
- Google search partners: Ads can also appear on sites that have partnered with Google to show ads. Though every campaign will have different relevant search partners (therefore a definite list cannot be made), these partners may include Amazon, YouTube, and The New York Times.
The Search Network can also support various different types of ads. These include:
- Text Ads: Ads that only include text. These ads are easy to manage and will appear at the top of a Google search like this:
- Dynamic Search Ads: A Dynamic Search Ad is a type of text ad that is designed to lead users to a specific page of your website. For example, if you own a pest control company with 30+ locations nationwide, somebody in the Austin area would be directed to the Austin location page rather than the general landing page.
- Call-Only Ads: The purpose of a Call-Only Ad is to drive phone calls to your company or organization. A user will be able to call your business directly from the ad by clicking it. Of course, these ads only appear on mobile devices, or any device that has the capability to make calls.
- Shopping Ads: There are two subtypes of Google Shopping ads.
- Product Shopping Ads: These ads will appear to users who are looking to buy your product or a similar product. The ad will include a picture of the product, price, and store name.
- Showcase Shopping Ads: These ads appeal to users who are searching for a place to purchase products rather than a specific item. When clicked, this ad will expand to show related products and a short description of the store.
- Image and Video Ads: Both Image and Video Ads are shown on the sites of Google search partners. Images can be static or in GIF format, and can be interactive as well. Videos can be run by themselves or inserted into content on a streaming service.
Using the Google Search Network is an extremely effective advertising strategy because it targets users who are in “search mode”, meaning they are already actively looking for a solution to their problem. Placing an ad for your business right in front of them allows you to take advantage of this.
How we can help you.
Blackhawk’s team of digital marketing experts has abundant experience and understanding of the Google Search Network. We’re confident that with our help, your business will grow and thrive to its fullest potential.
What you get.
| Campaign Configuration |
|---|
| Keyword Research - Est. Monthly Search Volume, Est. Cost per Click, Competition Level, Trend |
| Ad Group Organization of Keywords |
| Custom Ad Copywriting - Unique, Specific, Relevant |
| Ad Extensions - Sitelink, Callout, Call, Location, Structured Snippet, Promotion |
| Campaign Budget & Bidding Strategy |
| Ad Schedule |
| Demographic Targeting - Age, Gender |
| Location Targeting - Countries, States, Counties, Cities, Zip Codes, Radiuses |
| Location Exclusions |
| Conversion Tracking - Phone Calls, Form Submissions, Page Views, Link Clicks |
| Device Targeting - Desktop, Mobile, Tablet |
| Observation Audiences |
| Optimization & Maintenance |
|---|
| Daily or Monthly Budget Management |
| Keyword Bidding |
| Keyword Testing |
| Search Term Reports |
| Negative Keywords |
| Ad Copy Updates |
| Landing Page Updates |
| Bid Adjustments |
| Reporting & Analysis |
|---|
| Clicks, Impressions, Click Thru Rate |
| Search Impression Share |
| Keyword Quality Score |
| Ad Relevance |
| Landing Page Experience |
| Amount Spent |
| Avg. Cost per Click |
| Conversions |
| Conversion Rate |
What our clients are saying.
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
