Blackhawk Digital Marketing
Blackhawk Digital Marketing
  • Services
    • Brand & Design
      • Brand Development
      • Web Design
      • Graphic Design
      • Merchandise Design
    • Content & Social Media
      • Content Marketing
      • Email Marketing
      • Photography
      • Social Media Management
    • Advertising Campaigns
      • Facebook Ads
      • Google Display Ads
      • Google Local Services
      • Google My Business
      • Google Search Ads
      • LinkedIn Ads
      • Geofencing Display Ads
    • Websites & SEO
      • Search Engine Optimization
      • Web Development
      • Website Management
    • Analytics & Tools
      • Marketing Analytics & Dashboards
      • Call Tracking
      • Online Reputation Management
      • HubSpot Management & Automation
    • Consulting & Strategy
      • Fractional CMO
      • Marketing Strategy
      • Client Management
      • Digital Onboarding
      • Marketing Audit
  • Services
        • Brand
          • Brand Development
          • Graphic Design
          • Web Design
          • Motion Graphics Animation
          • Merchandise Design
        • Content
          • Content Marketing
          • Email Marketing
          • Photography
          • Video Production
          • Social Media Management
        • Advertising
          • Facebook Ads
          • Google Search Ads
          • Google Display Ads
          • Google My Business
          • Google Local Services
          • LinkedIn Ads
          • YouTube Ads
          • Spotify Ads
          • Geofencing Display Ads
        • Websites
          • Search Engine Optimization
          • Web Development
          • Website Management
          • Page Speed Optimization
        • Analytics
          • Marketing Analytics & Dashboards
          • Call Tracking
          • Online Reputation Management
          • HubSpot Management & Automation
        • Strategy
          • Fractional CMO
          • Marketing Strategy
          • Client Management
          • Digital Onboarding
          • Marketing Audit
  • Our Work
    • Clients
  • About
    • Meet the Team
    • Blog
  • Careers
  • Contact

Home > Services > Advertising Campaigns > Google Search Ads

Google Search Ads

If you want to immediately drive more traffic to your website to increase sales or leads, Google Ads is one of the best advertising services available.

Partner with Us
Teal rectangle.
Yellow squiggly line.
Keller Williams logo. Red text reading 'K W' above two-toned grey text reading 'Keller Williams'.
Duracell logo. Black text reading 'Duracell'.
Cabo Bob's logo of a blue van with a surfboard across the front reading 'Cabo Bob's' in red text with a yellow outline.
Pop-A-Lock logo. White text with an orange outline reads 'Pop-A-Lock' and is outlined by a key with a black background. Underneath, white text reads 'locksmith', and orange text underneath reads 'auto, home, business'.
Buc-ee's logo of a beaver wearing a red baseball cap inside a circle with a yellow background and a black border. Underneath the circle, red text reads 'Buc-ee's'.
Austin City Limits logo of black text reading 'Austin City Limits' above bright blue text reading 'Radio 97.1 FM KGSR'.
Drink Weird logo. Black text reading 'DRINK' stacked atop white text reading 'WEIRD'.
Meet Temple Logo. Gradient teal-colored text reading 'Meet Temple' in a cursive style font.
MobileTech RX logo. Icon of a stylized tire hubcap with text black and blue text reading 'Mobile Tech RX'.
LendFriend logo. Black and blue text reading 'LendFriend Home Loans' with a small black key above the word friend.
TemperaturePro logo. Blue and red text reading 'Temperature Pro Heating Cooling Air Quality' next to an icon depicting a thermometer.
I Am Second logo. Black text in a handwritten style reading 'I Am Second'.
Perspire logo. Several small red, orange, and yellow circles above gray text reading 'Perspire Sauna Studio'.
The Salvation Army logo. A Red shield with white text reading 'The Salvation Army'.
Teapioca Lounge logo. Orange and green text reading 'Teapioca Lounge'. The dot above the letter I is stylized as a leaf.
Black stylized text reading 'Creek and Cave' with borders around the words.
Livian logo. Black text reading 'Livian' with an additional line underneath the letter L.
Clearwater Benefits logo of a teal letter C above blue text reading 'Clearwater Healthcare Benefits'.
AustinDEEP logo of orange text reading 'Austin Deep'.

Check out our work.

The results speak for themselves, but not literally. That would be weird. It’s a figurative situation. Get it?
Buc-ee the beaver plush toy next to a plush trash can with red, white, and blue stripes and the text 'Don't mess with Texas'.

Buc-ee's

Tan background with screenshots of the Duracell Lights website over top.

Duracell

Arms and chest of a medical professional wearing scrubs and a stethoscope around their neck. Behind the person, there's a white background and a light blue semicircle in the background.

Clearwater

Enhance brand awareness, website traffic, and conversions with PPC ads.

The Blackhawk PPC team has years of experience managing pay per click campaigns on the Google Ads platform for businesses of all sizes (from Mom-and-pop shops to franchises to massive national corporations) and industries (from locksmiths to technology companies to furniture stores).
Partner With Us

Our PPC process.

Discovery session & goal analysis.

First, we’ll schedule a meeting with you to go over the bread and butter of your business. What are your strengths and weaknesses? Who are your competitors? What are your threats and opportunities?

When we know why you’d like to run Google Ads, we can better put together a pay per click strategy that will help you engage with a wider audience online, gather more leads, or increase sales.

Keyword research.

We use a wide variety of tools to gather useful data on keywords relevant to your business, including:

  • Average Monthly Search Volume
  • Estimated Average Cost per Click
  • Competition Level

The ideal keyword has a high search volume (meaning lots of people are searching this phrase), a low to medium estimated cost per click (meaning it won’t break the bank to get lots of people to your website), and a low to medium competition level (meaning there aren’t tons of people are already targeting this keyword from their Google Ads accounts).

Campaign creation.

Once we’ve nailed down our list of targeted keywords, we get to work creating your campaign.

We organize your keywords into highly specific ad groups, then we write unique and engaging ad copy with a clear call to action to drive more searchers to your website.

If you give us access to your website, we create custom landing pages to enhance your campaign even further.

Campaign configuration.

After we’ve received your approval on the ad copy, we begin setting up your campaign in the Google Ads platform. We set your campaign(s) by utilizing all the tools Google provides for the most accurate ad targeting possible.

  • Location Targeting – Where you want your ads to appear
  • Location Exclusions – Where you don’t want your ads to appear
  • Demographic Targeting – Age, gender, household income
  • Audience Targeting – Interests, behavior, and more
  • Ad Schedule – When you want your ads to appear
  • Device Targeting – Desktop, tablets, mobile
  • Ad Extensions – Business address, phone number, etc.
  • And more!

We’ve done this literally hundreds of times, so you can trust we know how to set you up for success.

Optimization & reporting.

Once a campaign is launched, the work is never over. Here are some examples of the work we complete to continually improve results.

  • A/B Testing
  • Ad Copy Optimization
  • Landing Page Optimization
  • Search Term Reports
  • Keyword Bid Management

At the same time, we provide monthly reports on the performance of your campaign so you always know how things are going. Transparency is key to a successful agency-client relationship.

We’ve got you covered.

As you can see, we’ve got our process down pat. If you’re ready to take the next step, please contact us today. We’re excited to begin working with you.

How Google Ads work.

Not familiar with the inner workings of Google’s advertisement platform? No worries. Here’s a quick overview.

What is pay per click advertising?

PPC ads appear at the top of Google search results, you’ve probably seen them nearly every day of your life throughout the past few years (on days you’ve used a computer) without realizing it.

Advertisers can target specific keywords to secure a higher placement in Google search results and immediately drive more relevant traffic to their website. Alternatively, you can play the long game with search engine optimization. Learn more about SEO here.

For example, if you search “pizza near me,” Google may show you an ad for one of the largest national pizza chains. They want you to choose them for delivery over their competitors.

This ad platform allows you target nearly any keyword or phrase that you’d like, and if your campaign is set up correctly you are practically guaranteed to show up on the first page of Google search results. This is especially useful for new businesses because their websites haven’t been around long enough to achieve good search result positions through organic SEO methods.

Different ad types: determining which ads are right for you.

Google Search Ads can appear in places other than the Google search results page. These ads are entered into what is known as the Google Search Network, which consists of several search-related websites. From there they can appear in one (or both) of these places:

  • Google search sites: Ads will appear above, beside, or below results on Google Search, as well as Google Play, Google Maps, Google Images, or Google Shopping.
  • Google search partners: Ads can also appear on sites that have partnered with Google to show ads. Though every campaign will have different relevant search partners (therefore a definite list cannot be made), these partners may include Amazon, YouTube, and The New York Times.

The Search Network can also support various different types of ads. These include:

  • Text Ads: Ads that only include text. These ads are easy to manage and will appear at the top of a Google search like this:

Screenshot showing Google search results from the search term 'plumber'. The second result is boxed in with a teal rectangle and has an arrow on the right side pointing toward it next to black text reading 'text ad'.

  • Dynamic Search Ads: A Dynamic Search Ad is a type of text ad that is designed to lead users to a specific page of your website. For example, if you own a pest control company with 30+ locations nationwide, somebody in the Austin area would be directed to the Austin location page rather than the general landing page.
  • Call-Only Ads: The purpose of a Call-Only Ad is to drive phone calls to your company or organization. A user will be able to call your business directly from the ad by clicking it. Of course, these ads only appear on mobile devices, or any device that has the capability to make calls.
  • Shopping Ads: There are two subtypes of Google Shopping ads.
  • Product Shopping Ads: These ads will appear to users who are looking to buy your product or a similar product. The ad will include a picture of the product, price, and store name.
  • Showcase Shopping Ads: These ads appeal to users who are searching for a place to purchase products rather than a specific item. When clicked, this ad will expand to show related products and a short description of the store.
  • Image and Video Ads: Both Image and Video Ads are shown on the sites of Google search partners. Images can be static or in GIF format, and can be interactive as well. Videos can be run by themselves or inserted into content on a streaming service.

Using the Google Search Network is an extremely effective advertising strategy because it targets users who are in “search mode”, meaning they are already actively looking for a solution to their problem. Placing an ad for your business right in front of them allows you to take advantage of this.

Yellow squiggly line.

How we can help you.

Blackhawk’s team of digital marketing experts has abundant experience and understanding of the Google Search Network. We’re confident that with our help, your business will grow and thrive to its fullest potential.

What you get.

Campaign Configuration
Keyword Research - Est. Monthly Search Volume, Est. Cost per Click, Competition Level, Trend
Ad Group Organization of Keywords
Custom Ad Copywriting - Unique, Specific, Relevant
Ad Extensions - Sitelink, Callout, Call, Location, Structured Snippet, Promotion
Campaign Budget & Bidding Strategy
Ad Schedule
Demographic Targeting - Age, Gender
Location Targeting - Countries, States, Counties, Cities, Zip Codes, Radiuses
Location Exclusions
Conversion Tracking - Phone Calls, Form Submissions, Page Views, Link Clicks
Device Targeting - Desktop, Mobile, Tablet
Observation Audiences
Optimization & Maintenance
Daily or Monthly Budget Management
Keyword Bidding
Keyword Testing
Search Term Reports
Negative Keywords
Ad Copy Updates
Landing Page Updates
Bid Adjustments
Reporting & Analysis
Clicks, Impressions, Click Thru Rate
Search Impression Share
Keyword Quality Score
Ad Relevance
Landing Page Experience
Amount Spent
Avg. Cost per Click
Conversions
Conversion Rate
Get Started

What our clients are saying.

Icon of five yellow stars.

Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.

Melissa Tuala

TemperaturePro Charleston

Icon of five yellow stars.

Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!

Kate Quattlebaum

My Small Wonders

Icon of five yellow stars.

They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!

Lucy Allen

I Am Second

Icon of five yellow stars.

Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.

Zayra Mendoza

ITS Trucks

Icon of five yellow stars.

A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.

Brad Prizer

I Am Second

Icon of five yellow stars.

We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.

Doug Schaff

Perspire Sauna Studio Austin

Icon of five yellow stars.

I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.

Sassy Hackett

Dochen Realtors

Icon of five yellow stars.

Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.

Amy Magruder

Epic Cellars

Icon of five yellow stars.

Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.

Eric Park

ABACI

Previous
Next
View More

We write blogs sometimes!

Thought leadership, how to articles, and the latest news in the world of marketing written by your fave Blackhawk team members.
Loading...
how to optimize your google ads budget
Google Ads
How to Stop “Accidentally” Overspending Your Money on Google Ads
By Graham Lumley
topics api is google's new advertiser targeting and user privacy proposal
Google Ads
Google Introduces Topics API, New Ad Targeting & User Privacy Solution
By Graham Lumley
Business, Design
How to Optimize Images for Fast Website Load Times & SEO
By Naveen Kundanmal
Branding
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Menu
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Advertising
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Menu
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Technology
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Menu
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Consulting
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Menu
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Company
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
Menu
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-912-6699

hello@blackhawkdm.com

2022 Copyright Blackhawk Digital Marketing
blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-912-6699

hello@blackhawkdm.com

Branding
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Menu
  • Brand Development
  • Graphic Design
  • Social Media
  • Web Design
  • Photography
  • Video Production
  • Motion Graphics Animation
  • Content Marketing
  • Merchandise Design
Advertising
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Menu
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Google My Business
  • YouTube Ads
  • Spotify Ads
  • Geofencing Display Ads
Technology
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Menu
  • Web Development
  • Search Engine Optimization
  • Marketing Analytics & Dashboards
  • Page Speed Optimization
  • HubSpot Management
  • Email Marketing
Consulting
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Menu
  • Fractional CMO
  • Marketing Strategy
  • Digital Onboarding
  • Marketing Audit
Company
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
Menu
  • Contact
  • Careers
  • Our Work
  • Clients
  • Blog
  • Terms of Service
  • Privacy Policy
2022 Copyright Blackhawk Digital Marketing