By adopting Facebook and Instagram ads into your marketing strategy, you’ll quickly ask yourself why you didn’t do it sooner. Our Paid Ads team has years of experience generating brand awareness, web traffic, and conversions for businesses of varying sizes across nearly every industry. Here’s a closer look at how we make that happen. 

Business exploration and goal setting.

Any successful ad campaign begins with learning more about your goals for the campaign and the customers you’re looking to reach. We use all of this information to select the strategy that aligns best with your ultimate goal.

Ad creation and design mockups.

Once we’ve learned about your business and target audience, our expert graphic designers get to work on creating eye-catching ad designs that will delight your perfect buyer. We center every mockup around a singular offer to drive the best results.

Our expert team of copywriters steps in, too. They have years of experience writing ad copy that pairs perfectly with your beautiful ad designs.

Campaign configuration and launch.

Our team utilizes Meta’s ad targeting settings to ensure your ads appear in front of the users who will be most likely interested in your offer. We optimize each campaign for several factors, including location targeting, demographic targeting, behavior targeting, and / or interest targeting.

Optimization and reporting.

After launch, our team diligently monitors the campaign performance and ad spend to maximize your returns. Each month, our team will present the results of the campaign and propose new strategies and tactics to help you reach your goals. Whether you’d like to adjust your budget or increase your target audience, our team is at the ready to optimize your efforts.