Facebook is the largest social media platform out there, with 2.6 billion active monthly users. This makes it one of the most effective ways to reach your audience, no matter who they may be.
We don’t run ads all willy-nilly at Blackhawk. Before we get started, we take the time to learn about your business, how it operates, and what you’d like to accomplish. We take this information and use it to identify a strategy that works best for you and your budget.
Facebook ads work best when you create a specific offer for your customers. When you’re scrolling through your News Feed, that’s why you always see headlines like “Sign Up and Receive 15% Off Your First Order” or “Your First Month is Free!”
We work with you to create a compelling and engaging offer that will really catch the eyes of your potential customers.
Once we’ve determined the content of the ad, our talented graphic design and copywriting teams build ad mockups with custom copy and imagery or video. Multiple mockups are created so Facebook users, your potential customers, aren’t shown the same creative repeatedly. It also allows us to optimize the campaign later on.
We send the mockup to your team for review and approval before moving onto the next step.
Now’s the time to get to work in the Facebook Ads Manager. If you have an account already, we’ll need access. If you don’t have an account, no worries – we’ll create one on your behalf.
We utilize Facebook’s ad targeting settings to ensure that your ads appear in front of the people who are most likely to be interested in what you’ve got to say.
When all settings are in place and you’ve confirmed your budget, we publish the ads.
Once your ads are live, our work isn’t over. We work to continually improve your campaign after data begins to roll in.
If certain versions of your ads are performing stronger than the others, we pause the weak ones to funnel your budget towards what’s returning the best cost per result.
We also use audience segmentation tools to determine which age groups, genders, devices, and placements are the most effective in generating interest and ROI from your ads.
Depending on the length of your campaign, we’ll provide regular updates along the way about how things are going. At the end of the campaign, we’ll send a complete summary of your ads’ performance. If you’re interested, we can also set up a 24/7 live reporting dashboard so you can access your campaign performance data at any time.
Are you interested in using the power of paid social media to grow your business online? Contact us today to schedule a consultation.
Facebook Ads, unlike Google Search Ads, appear to those who are simply browsing a social media platform. This means that the audience of your Facebook Ads is not in “search mode” where they already know they want to make a purchase, and are simply looking for a place to do that. Facebook Ads are more often used to stimulate demand for a product or service, not fulfill it.
This is why asking viewers of your ad to commit to something big, like a purchase, often does not work. Instead, try things like filling out lead forms or subscribing to a newsletter when engaging with your Facebook audience.
Facebook offers a plethora of options when it comes to advertising. This includes ad formats, of which there are six:
Facebook Ads is also very advanced in its targeting options. Businesses are given the opportunity to target a specific audience using these characteristics:
There are also two different ways to target audiences using all of this information:
Though Facebook Advertising is an amazing tool, businesses often do not have the time or resources to consistently create content for new ad launches. That’s where Blackhawk Digital Marketing comes in. Our Facebook Advertising Services include everything you need to get started with Facebook Advertising.
|Facebook Ads Strategy & Offers|
|Custom Landing Pages On Website|
|Ad Targeting/Custom Audience Creation|
|Platform/Placement (Ex: Facebook Feed, Instagram Stories, etc.)|
|Website Form Submissions|
|CallRail Phone Tracking|
|Updates to Ad Targeting/Custom Audience|
|Updates to Landing Page|
|Updates to Ad Copy|
|Facebook Business Account Management|
|Ad Group Setup|
|Ad Account Setup|
|Business Manager Setup|
|Brand Awareness Ads|
|Standard Brand Awareness Ad|
|Ad Image Design|
|Custom Discount, Offer, or Special|
|Custom Ad Imagery|
|Custom Ad Copy|
|Ads Optimized for Instagram Platform|