In addition to showing people what your business does, your logo design should also make people feel something. It is a visual expression of your purpose.
Our expert team of graphic designers and branding experts can create a new logo that matches your company’s unique personality – one that inspires both you and your customers.
A quality logo design should be a few things: simple, relevant, timeless, versatile, and memorable.
Logos offer limited real estate, so it’s crucial to extract the most important parts of your business and communicate them effectively through your logo design. This is especially true thanks to mobile phones, where logos are being displayed in smaller sizes than ever before. It’s just as much about what you don’t want to include as what you do want to include.
Every industry is different – a great logo will align with your industry and offerings. Some industries lend well to more playful logo designs, while others benefit from a more professional looking logo. Though relevancy sounds like an obvious goal of a logo design, it’s easy to get caught up in what “looks pretty” over what communicates your product, service, or purpose.
Design trends are constantly changing. Though it can be tempting to follow the fads, doing so will leave you with an outdated logo within only a couple of years. Adding trendy gradients or 3D designs can be fun while it lasts – but it won’t last long. Your logo design should still be effective and relevant across decades. Doing so requires simplicity of design and relevancy to your brand’s core personality or offerings.
There are so many applications for logo design in today’s digital world. Your logo can appear on your website, as a favicon in the tab of your browser, as an app or notification symbol for mobile phones, and on brand merchandise (just to name a few). A professionally designed logo will be functional in a variety of places.
It doesn’t matter how visually appealing your logo is if your customers can’t remember it or recognize it. Think Nike, Starbucks, and Mastercard – you can accurately picture these logos in your head. Why? Because they’re simple, relevant, timeless, and versatile.
Your logo is your client’s first impression of your brand. It gives your audience a sense of what you do and why you do it. If your logo doesn’t align with your brand as a whole, or it fails to communicate your product or service, you’ll likely confuse (and lose) potential customers.
On the other hand, when your logo hits on the five key points listed above, you’ll be able to quickly gain brand awareness, recognition, and authority.
If you’re ready to transform your business, foster brand awareness, and create a following, it’s time to take it one step further. With greater brand recognition, you’ll earn authority in your industry and create a following by setting yourself apart from the competition. Whether you’re starting from scratch or you’re a mature business in need of a brand reboot, we have you covered.
Ensuring that each element of your brand’s identity works together cohesively will help communicate your purpose. From brand audits and strategies, to color palettes and typography, to general design guidelines, our team of branding experts will work with you to show the world what you have to offer.
Conducting a brand strategy involves researching your competitors, industry, and of course, analyzing your current branding. Your business may fit into a larger industry, but your unique purpose should be clear in all branding elements.
We’ll consider your brand persona, the aspirations that drive your business, and what makes your brand unique. During the brand strategy process, our team will identify whether to make slight changes to your brand strategy, or to rework it completely.
This sets the foundation for everything else – your brand voice, identity, and expression.
Your brand voice should be consistent across all marketing channels in order to create recognition and memorability. People want more than just a product or service – they want connection. The way your brand “speaks” helps customers to connect with your brand and tells them more about why you exist. During a brand voice session, we’ll identify your brand’s:
Your brand voice should work seamlessly with your brand’s visual identity.
While brand voice focuses on big concepts and verbal messaging, brand identity embodies all visual elements and their guidelines. This includes logos, color palettes, font pairings, and other visual design materials that communicate what your brand stands for.
A brand is truly a reflection of the people who work within it and the people they aim to serve. The more unique your brand, the easier it is for consumers to create an association between your business and your product or service. We’ll craft unique, identifiable, and consistent visual elements for your brand through the following deliverables:
Brand expression is where strategy, voice, and identity come together in client-facing avenues such as your website, social media, and even paid advertising. Consistency is key. Staying consistent with on-brand language and visual design will further relate your brand’s personality to the world.
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I Am Second
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