LinkedIn Ads
Reach business professionals on LinkedIn with paid campaigns that engage, attract, and convert. Delivered targeted ads to users based on their job title, industry, location, and more.
LinkedIn advertising services.
LinkedIn has over 500 million users, of which 250 million are active monthly. The goal of LinkedIn advertising is using targeted ads to increase your website’s ability to be found by users who are searching on LinkedIn for businesses offering similar products to yours.
Determining which LinkedIn Ads are right for you.
LinkedIn offers four types of ads: sponsored content, sponsored messaging, text ads, and dynamic ads. Here’s a breakdown of how to decide which type of ad is right for your business.
Sponsored content.
These ads will appear in the LinkedIn feeds of targeted users and allow businesses to reach audiences that are not already following them on the platform. There are three subtypes of Sponsored Content Ads:
- Single Image Ads: As the name suggests, these ads include a single image, alongside an ad title, a small amount of introductory text, and a URL to point users to your website or LinkedIn page.
- Video Ads: Video Ads will also include an ad title and introductory text, but the video format and size is a little more specific.
- Carousel Ads: Carousel Ads show a series of images and allow users to swipe from image to image. These kinds of ads are helpful to show multiple products or services that your company offers.
Sponsored messaging.
While Sponsored Content ads appear in LinkedIn’s news feed section, Sponsored Messaging ads appear in the inboxes of LinkedIn users. LinkedIn offers two options for Sponsored Messaging ads:
- Message Ads: These ads include a subject line, a short note about your business, and can even be tailored to each specific audience member using macros.
- Conversation Ads: These ads allow the user to have a choose-your-own-path experience, and include multiple action buttons for each step of the conversation.
Text ads.
Text Ads include a small image, a title, a short description, and a destination URL. These ads can appear at the top or on the right side of almost any page on LinkedIn.
Dynamic ads.
Dynamic Ads are highly personalized to an individual user’s profile data, such as their company name, profile photo, or job role. LinkedIn offers three types of Dynamic Ads:
- Follower Ads: These ads are used to encourage users to follow your company’s LinkedIn page. The ad features the user’s name and profile photo, as well as your company’s logo and name.
- Spotlight Ads: The purpose of Spotlight Ads is to increase engagement with your company website or page, including job applications. These ads use the same information as Follower Ads, with slightly different ad copy.
- Jobs Ads: Jobs Ads tailor job openings at your company to LinkedIn users with similar qualifications or past job roles. These ads will appear in one of three ways depending on how many positions the user matches with.
Interpreting results & ad tracking.
Blackhawk Digital Marketing is experienced and knowledgeable when it comes to running effective LinkedIn advertising campaigns. Here’s a closer look at some of the specific services we offer with regards to LinkedIn advertising:
Campaign setup.
- Conversion tracking: Conversion tracking is the ability to track and record the number of desired actions taken on your website or LinkedIn page.
- Performance analysis: LinkedIn’s algorithm favors ads that are performing well, which means ads with low engagement can affect the success of your whole campaign. We monitor the performance of each ad and strategically stop showing ads that are weakening a campaign.
- Ad bidding: LinkedIn’s ad bidding services allow the highest bidder to pay only the minimum amount to outbid second place. We have extensive knowledge of ad bidding best practices and will make sure you get the most of your ad budget.
Audience targeting.
- Matched Audiences: The Matched Audiences tool allows us to combine audience targeting information from your business with LinkedIn’s professional data. There are four ways to use Matched Audiences within LinkedIn:
- Retargeting: Retargeting allows us to tailor an audience even further using website visit and actions taken data.
- Company Targeting: This feature allows us to find company pages to target based on a comma-separated values (CSV) file, which can be uploaded into LinkedIn Advertising.
- Contact Targeting: Contact Targeting works similarly to Company Targeting. While Company Targeting aids us in finding company pages to advertise to on LinkedIn, Contact Targeting does the same with user profiles.
- Lookalike Audiences: The Lookalike Audiences tool finds similar audiences, as well as new audiences within existing ones.
Layered Targeting: Layered Targeting consists of combining information from tools such as Matched Audiences with others targeting strategies, such as demographics or location targeting.
LinkedIn Ads experts.
Blackhawk’s team of digital experts drive engagement, brand awareness, conversions, or job applications with LinkedIn Ads management services.
What you get.
| Campaign Setup |
|---|
| ✅ Graphic Design |
| ✅ Copywriting |
| ✅ Ad Mockups |
| ✅ Campaign Configuration |
| Custom Audiences |
|---|
| ✅ Job Title Targeting |
| ✅ Industry Targeting |
| ✅ Demographic Targeting |
| Ad Types |
|---|
| ✅ Sponsored Content |
| ✅ Text Ads |
| ✅ Sponsored InMail |
| ✅ Dynamic Ads |
| Optimization |
|---|
| ✅ Audience Updates |
| ✅ Ad Design & Copy Updates |
| ✅ Landing Page Updates |
What our clients are saying.
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
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