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Home > Google Display Ads

Google Display Ads

Drive brand awareness and website traffic with professional banner ads in highly optimized Google display advertising campaigns.

Partner with Us
Teal rectangle.
Yellow squiggly line.
Keller Williams logo. Red text reading 'K W' above two-toned grey text reading 'Keller Williams'.
Duracell logo. Black text reading 'Duracell'.
Cabo Bob's logo of a blue van with a surfboard across the front reading 'Cabo Bob's' in red text with a yellow outline.
Pop-A-Lock logo. White text with an orange outline reads 'Pop-A-Lock' and is outlined by a key with a black background. Underneath, white text reads 'locksmith', and orange text underneath reads 'auto, home, business'.
Buc-ee's logo of a beaver wearing a red baseball cap inside a circle with a yellow background and a black border. Underneath the circle, red text reads 'Buc-ee's'.
Austin City Limits logo of black text reading 'Austin City Limits' above bright blue text reading 'Radio 97.1 FM KGSR'.
Drink Weird logo. Black text reading 'DRINK' stacked atop white text reading 'WEIRD'.
Meet Temple Logo. Gradient teal-colored text reading 'Meet Temple' in a cursive style font.
MobileTech RX logo. Icon of a stylized tire hubcap with text black and blue text reading 'Mobile Tech RX'.
LendFriend logo. Black and blue text reading 'LendFriend Home Loans' with a small black key above the word friend.
TemperaturePro logo. Blue and red text reading 'Temperature Pro Heating Cooling Air Quality' next to an icon depicting a thermometer.
I Am Second logo. Black text in a handwritten style reading 'I Am Second'.
Perspire logo. Several small red, orange, and yellow circles above gray text reading 'Perspire Sauna Studio'.
The Salvation Army logo. A Red shield with white text reading 'The Salvation Army'.
Teapioca Lounge logo. Orange and green text reading 'Teapioca Lounge'. The dot above the letter I is stylized as a leaf.
Black stylized text reading 'Creek and Cave' with borders around the words.
Livian logo. Black text reading 'Livian' with an additional line underneath the letter L.
Clearwater Benefits logo of a teal letter C above blue text reading 'Clearwater Healthcare Benefits'.
AustinDEEP logo of orange text reading 'Austin Deep'.

Google Display advertising services.

The goal of running Google Display Ads is to drive awareness, traffic, leads, and ultimately conversions, using highly targeted imagery and messaging in various locations within the Google Display Network.

Partner With Us

Determining which display ads are right for you.

Blackhawk’s Google Display Advertising services include everything you need to get started with Google Ads, from budget and schedule optimization, to conversion tracking, to location and demographic targeting.

Similar to Google Search Ads, Google Display Ads are entered into the Google Display Network, an amalgamation of over 2 million websites that have partnered with Google to display these advertisements.

According to Google, these websites have the capability to reach over 90% of Internet users. This does not mean, however, that your ads will be shown to all of these users. With the Google Display Network, ads can be targeted to a variety of audience characteristics:

People.

This is the traditional demographic targeting we most often see in marketing. Targeting ads in this way include targeting by age, location, job position, income, or gender. It is also possible to target users who have previously visited your site, or users who are more likely to be interested in your product or service.

Contexts.

Targeting by context is a way to use specific keywords or topics to ensure that your ads are shown on websites that pertain to the content of your ad. For example, somebody researching a February trip to Utah would be likely to see your ad for winter clothing.

There are also several types, formats, and layouts of advertisements that are available to you within the Google Display Network:

Responsive display ads.

Responsive Display Ads consist of a short piece of text and an image. From there, Google will optimize the way your ad is displayed based on the location in which it is shown. This helps the ad ‘blend’ into the style of a particular website.

Uploaded image ads.

If you’d prefer to create your own ads and simply upload them to the Display Network, the Uploaded Image Ads format is ideal.

Engagement ads.

Engagement Ads are in video or image format, and are run across sites such as YouTube. These ads are also run on a cost-per-engagement basis, meaning that a user must mouse over the ad for more than 2 seconds.

Gmail Ads.

These are ads that are shown at the top of user inboxes, either within the Gmail app or on the Gmail webpage.

While Google Search Ads capture the attention of users who are already in ‘search mode’, Google Display Ads more effectively reach consumers who are in earlier stages of the purchase cycle.

These ads could create demand for new consumers within your target market, or serve as a reminder for users who have previously had contact with your business that they have a need for your product or service.

Google Ads and Analytics.

As with any marketing campaign, it’s important to keep track of ad performance and make changes accordingly. Google Analytics is just one of the many analytics tools Blackhawk’s team is familiar with, and we’d be happy to help. Click here for more information regarding Blackhawk’s Analytics Services.

 

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How we can help you.

Since 2016, Blackhawk Digital Marketing has been providing our clients with top notch website and digital marketing services. Fill out our contact form today or call for more information regarding Google Display Ads, as well as any other services your business may require.

What you get.

Google Display Ads - Basic
✅ Monthly Budget Optimization
✅ Ad Schedule Optimization
✅ Custom Image Ad Design
✅ Conversion Tracking
✅ Placement Exclusions
✅ Location Targeting
✅ Demographic Targeting by Keyword, Audience, Topics
Google Display Ads - Pro Only
✅ Smart / Responsive Display Ads
✅ Seassonal / Promotional Ad Design
✅ Bid Adjustment - Demographic / Device / Time-Based
✅ Managed Placement - Choose Specific Websites
Get Started

What our clients are saying.

Icon of five yellow stars.

Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.

Melissa Tuala

TemperaturePro Charleston

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Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!

Kate Quattlebaum

My Small Wonders

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They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!

Lucy Allen

I Am Second

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Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.

Zayra Mendoza

ITS Trucks

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A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.

Brad Prizer

I Am Second

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We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.

Doug Schaff

Perspire Sauna Studio Austin

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I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.

Sassy Hackett

Dochen Realtors

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Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.

Amy Magruder

Epic Cellars

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Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.

Eric Park

ABACI

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Check out our work.

The results speak for themselves, but not literally. That would be weird. It’s a figurative situation. Get it?
Buc-ee the beaver plush toy next to a plush trash can with red, white, and blue stripes and the text 'Don't mess with Texas'.

Buc-ee's

Tan background with screenshots of the Duracell Lights website over top.

Duracell

Arms and chest of a medical professional wearing scrubs and a stethoscope around their neck. Behind the person, there's a white background and a light blue semicircle in the background.

Clearwater

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2023 Copyright Blackhawk Digital Marketing
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Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

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