Why work with a geofencing marketing agency?
Geofencing is a technology that uses GPS to create virtual geographic boundaries (in industry terms, polygons) in order to trigger a response when mobile devices (like iPhone and Android smart phones) enter or leave a specific area.
Businesses can use geofencing data to increase the effectiveness of their advertising campaigns. How? Every smart phone has a unique device identification number (mobile device ID) – geofencing allows us to capture those and use them in platforms like Google, Facebook, and Instagram.
These device IDs can be used as a custom targeted audience, allowing us to deliver ads directly to the iPhones and Androids that were captured during the geofencing process.
How does geofencing marketing drive results?
When we upload a custom audience of mobile device IDs to Facebook, your ad targeting is taken to the next level.
Why? Because you can select specific date ranges between 1-90 days going back 18 months. If you wanted, you could gather mobile device IDs of everyone who attended the Academy Awards last year.
You can target an area as small as 25 square feet. This geofenced area could be a home, a business, or a list of thousands of addresses. For businesses with highly specific or niche target audiences that cannot typically be reached through larger paid social advertising campaigns, geofencing is a great alternative.
We often recommend uploading mobile device ID custom audiences to enhance targeting on Facebook Ads, Instagram Ads, Google Ads, and LinkedIn Ads – but we’ll customize our campaign strategy to the needs of your business.
In short, geofencing marketing at Blackhawk results in:
Incredibly accurate targeting capabilities.
Gone are the days of creating targeted audiences based on simple demographic, interest, and general location information.
Geofencing technology allows location targeting for areas as small as 25 square feet – and the ads will only deliver to the people who enter those locations. When it comes to geographic targeting options for digital advertising, it doesn’t get more accurate than that.
The ability to reach niche customers.
Geofencing allows you to target your competitor locations, specific buildings, lists of home addresses, retail stores, parking lots, shopping malls, conferences, event centers, sporting events, and so much more.
Control over ad spend.
With such accurate targeting technology that enables you to push ads to incredibly niche markets, you can guarantee much more control over your marketing dollars.
Blackhawk’s team of paid advertising experts can customize your geofencing marketing campaign to a wide variety of parameters, ensuring that your digital marketing investment – and ad spend investment – are leveraged effectively.
Looking to target specific customers?
Geofencing marketing ensures that your ads are shown to the people that care about your offering.
