Email Marketing Agency
Partner with Blackhawk, a full-service email marketing agency, to engage your target audiences directly in their email inboxes with content that drives customer retention and value for your business.
Check out our work.
Email marketing services.
Strategy. Design. Copywriting. Scheduling. Automation.
The goals of running email marketing campaigns are to drive awareness, increase traffic, generate leads, and ultimately boost sales through compelling, creative email content and online digital channels.
Is email marketing right for you?
Email Marketing is an invaluable way for companies to talk directly to consumers who have already expressed an interest in their products or services – for example: someone who has filled out a lead form on your website.
Essentially, email marketing is used to increase and strengthen engagement with existing or potential customers, rather than aiming to gain new ones. This focus on existing consumers is why email marketing is most often used in conjunction with other marketing strategies, such as Facebook Advertising, Google Search Advertising, or Search Engine Optimization (SEO).
Using email marketing
Sending out an email to everyone in your customer base requires a customer relationship management system (CRM), which stores all existing leads and information about these interested customers. Without a CRM, it is very difficult to manage such large amounts of information. Lucky for you, Blackhawk can help with that too! Click here to learn more about our CRM Services.
There are many platform options available for email marketing. At Blackhawk, we use two of the top rated ones on the market – Mailchimp and Hubspot. Although Mailchimp and Hubspot are used to perform the same basic functions, there are some capabilities that are not shared by these two programs.
- Mailchimp: Mailchimp is an email marketing platform that allows automated email sending and is suitable for businesses of any size. It is also suitable for eCommerce integration, multi-channel marketing, and has an engagement analytics dashboard. The dashboard offers data like the number of opens your email received, the number of links clicked, and various other performance metrics.
- HubSpot: HubSpot is a similar service to Mailchimp but boasts a few extra key features including conversion tracking, keyword tracking, and SEO management. These advanced features give you even more insight into your customers’ behavior and allow you to strategize and adapt your marketing tactics accordingly.
If your company already uses another CRM platform like Constant Contact, Benchmark, or something similar, we’re happy to work from there as well. Every business is unique and has its own distinctive goals, and our job is to provide you with the services that give you the highest level of success.
Feel free to reach out to us to set up a meeting to chat about your needs, or compare these two great services here.
Analytics is a crucial part of any marketing campaign, and email is no different. Blackhawk offers professional analytics services in addition to any marketing campaign. To learn more about these services, visit our Analytics Services page.
Email marketing experts.
Your level of involvement and control is completely up to you. You’re welcome to be hands-on if you’d prefer to have more input in the planning process, or Blackhawk can take the reins for you. We’ll generate content ideas for your brand and help you develop a customized email content strategy. Or, if you have your own ideas for content and campaigns, we can incorporate them and collaboratively develop scheduled and/or promotional emails.
What you get.
| Email Platform Setup |
|---|
| ✅ Contact importing and management |
| ✅ List segmentation |
| ✅ Email Delivery optimization |
| Email Content Creation |
|---|
| ✅ Email Content Strategy |
| ✅ Custom Email Design |
| ✅ Content Creation |
| Email Marketing Mangement |
|---|
| ✅ Email Platform management (Mailchimp, Hubspot, etc.) |
| ✅ Send management for newsletters and promotions |
| ✅ Analytics and reporting |
| ✅ Email automation |
What our clients are saying.
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
Let's talk about how we can grow your business.
210 Barton Springs #100, Austin, TX 78704
Fill out the form below and we'll be in touch ASAP. Or feel free to call/text us at (512) 866-6862.