Created by Chris O’Dodd, a former professional baseball player, WinReality is a virtual reality baseball training program preparing athletes for real-time competition. Players can track their development stats as they practice with over 100 real pitchers and over 10 development modes.
Prior to working with Blackhawk, WIN Reality was operating from a single landing page: their then web development company could not execute the company’s vision, so they were looking for a technology direction. Additionally, WIN did not have an in-house designer, and needed someone to flesh out the brand’s fundamental design concepts.
Since we had quite a bit of ground to make up, Blackhawk met weekly with the client to discuss the company’s vision and goals. In working to implement solutions, we followed an iterative approach to development, which updated continuously to meet the client’s needs. While previous web development was slow and lacked framework, BH developed a comprehensive web plan for WIN, adding more than 100 updates since going live — almost twice per week. Our content team created new designs almost every week as well, working from scratch to build out WIN’s brand identity.
Blackhawk worked with WIN Reality to build a go-to-market plan, in addition to instructing WIN on how to build out a marketing organization internally. As the brand continued pushing into the market, we offered continuous integration and fractional CMO support.
To further develop WIN’s brand and reach new customers, Blackhawk built out WIN’s website and created entirely new designs, in addition to performing analytics and tracking.
Before turning to Blackhawk, WIN was trying to break into the sports training market and reach new customers, in addition to fleshing out their brand through web development and design.
Blackhawk realized these goals and more, creating a go-to-market plan and launching a fresh website with new designs — all of which aided in adding 100,000 new users to the site and building a brand identity strong enough to cut through the clutter of today’s sports training market.
SaaS new customers in 5 months
Impressions across digital
Users added to the website since launch