THE CLIENT

Nulo Pet Food creates pet food and snacks for dogs and cats with health, happiness, and longevity at the forefront. They partner with veterinarians and animal nutritionists to harness the highest quality ingredients to develop quality formulas for our furry friends.

The Challenge

Nulo Pet Food’s internal marketing sought experts to take over the management of their extensive digital advertising ecosystem. We began with an audit of their existing campaigns and then dove straight into ongoing strategy and optimization.

SERVICES
  • Facebook Ads
  • Instagram Ads
  • Google Search Ads
  • Google Display Ads
  • Microsoft / Bing Search Ads
  • Google Analytics Universal
  • Google Analytics 4
HOW WE HELPED

Our advertising team fully handles Nulo Pet Food’s digital ads – from strategy, to content creation, to implementation, to optimization, to reporting. We’ve secured high CTRs and low cost per conversion across the board for all product category campaigns.

Blackhawk has also helped them successfully transition between website content management systems and e-commerce structures to ensure best possible outcomes for conversion tracking, conversion rate, and cost per conversion.

key results

• CTR over 11%
• Over 250 million ad impressions in 9 months
• Promoted launch of new supplements and granola products
• Bi-weekly strategy calls and performance check ins
• Automated reporting dashboards and reports

Our work.

Let's talk about how we can grow your business.

210 Barton Springs #100, Austin, TX 78704

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