Digital Marketing Plan Drives Leads for Local Roofing Company

Blackhawk | NewRuf Case Studies | Austin Digital Marketing Agency
Summary of Client

Founded in 2017, NewRüf Roofing & Restoration is a local professional roofing installation, maintenance, and repair contractor based in Hutto, offering residential and commercial services to Central Texas. They strive to provide their customers with transparent, honest, and reliable services in an industry where integrity is not always the norm.


NewRüf was struggling to find a marketing partner that moved quickly and could competently handle all aspects of an omni-channel digital strategy.

They were looking for a team to help them present consistent brand styling and messaging, develop an enjoyable user experience on their website, enhance their search engine visibility, and to drive more quality business leads.

  • Facebook Advertising
  • Google Ads
  • Graphic Design
  • Social Media Management
  • Website Maintenance Management
  • Search Engine Optimization
  • Email Marketing
  • Google My Business Management
  • Analytics & Call Tracking
How Blackhawk Helped

We started our partnership with NewRüf by organizing their existing digital channels and optimizing them for success – including Google My Business, Google Ads, Facebook, and more.

After a deep discovery meeting to learn more about the inner workings of the NewRüf roofing business, we developed and executed tactical marketing strategies to form a cohesive campaign across to drive more leads and increase brand awareness in the Central Texas region.

As the months go by, Blackhawk continues to provide fast, expert marketing support and analysis to further improve NewRüf’s marketing and lead generation efforts.

Impact & Results


Google Impressions


Web Visitors


Phone Calls


Leads Per Month

How NewRuf Won.

Since March 2019, Blackhawk has helped NewRüf by increasing their website’s visibility on Google search. Their website has received over 140,000 impressions from searchers looking for roofing services.
A combination of Facebook Advertising, Google Search Advertising, Email Marketing, and SEO helped to drive over 5,000 website visitors, which led to over 300 phone calls, more than 100 contact form submissions, and 46 live chats. That’s over 45 leads per month over 10 months.