Each day, 5.6 billion searches take place on Google, and 873.9 million on Bing. When people are searching keywords and phrases related to your business, you want to appear on the first page of results. Search Engine Optimization (SEO) is the process of ensuring that your business appears as close to the top of a search as possible, without the use of paid advertising within the search engine. The goal of SEO is to increase your website’s ability to be found by users who are searching on Google, Bing, or other search engines for particular products or services your business offers.
Search engine optimization is a multi-faceted process. Google maintains a certain level of secrecy when it comes to how their algorithms rank search results, but there are some things SEO specialists know for sure impact your site’s search visibility.
Our approach to SEO takes the above factors (and more) into consideration.
We know that having optimized content on your website is crucial for search results rankings, but what are the metrics used to measure the effectiveness of your site’s SEO? We look at factors such as quality and quantity of traffic, as well as quantifying organic results.
Attracting visitors is important, but it is more important that these visitors are there because they are interested in your business or product. This is where accuracy and precision in SEO come into play.
After establishing your specific audience, it is best to focus on the overall amount of traffic your website is receiving.
These are visitors who come to your website without the use of an ad in the search engine. In other words, it is traffic that you did not have to pay for.
Google’s webpage crawlers use over 200 different elements to rank a website. Successful SEO requires a deep understanding of these elements, as well as the ability to incorporate them into a website effectively.
In order to push your website to the top of potential customers’ searches, we find specific keywords that pertain to your industry and your business. These keywords, when placed strategically on your website, can have a great impact on where it will fall in a search engine’s results.
Another way to ensure your website is shown at the most advantageous position is on-page optimization. This means creating a website that would be ranked higher than others when a search engine’s SEO factors are taken into consideration. Here are some of the main things that any effective website needs to have concerning on-page optimization:
While some see having lots of content on a webpage as a negative, it is actually very useful with regards to SEO. Here’s how we ensure that the content on your website is useful, both to your SEO and your visitors:
In addition to making sure your website is user-friendly and includes relevant information, SEO also depends on factors typically outside of your control. These include:
We know this may seem like a lot of information, but that’s why we’re here! Blackhawk’s team of digital experts want what’s best for our clients, and that means we’re prepped and ready to help you with all of your SEO needs.
|Technical Website Analysis: GTMetrix, PageSpeed Insights|
|Google Search Console Indexing & Monitoring|
|Verify SSL - Secure Sockets Layer - HTTPS|
|Image File Size Optimization|
|XML Sitemap Creation and Submission|
|Page Load Speed Optimization|
|Mobile Friendly Website Check|
|Redirects for Crawl Errors|
|On-Site SEO Crawls|
|Page Titles / Title Tags|
|Heading Tags (H1, H2, H3, etc.)|
|Alt Attributes / Alternative Text on Images|
|Image File Names|
|URLs with Duplicate Content|
|URL Structure Optimization|
|URL Slug Optimization|
|Keyword / Key Phrase Optimization|
|E-A-T Google Guideline Content: Expertise, Authority, Trustworthiness|
|Landing Page Creation: Services, Products, Service Areas|
|Optimization of Existing Landing Pages|
|Blogs / Article Writing|
|Optimization of Existing Articles / Blogs|
|Content Layout Optimization|
|Internal Link Optimization|
|External Link Optimization|