Google Ads PPC Marketing

Blackhawk | wave yellow | Austin Digital Marketing Agency

Blackhawk | bocadillo | Austin Digital Marketing Agency

Show Up First on Google. Grow Your Business.

Enhance Your Brand Exposure, Drive More Relevant Website Traffic, and Get More Leads

If you’re looking for a fast, effective way to get more people to your website, increase your customer base, and push more sales and leads through your conversion funnel, Google Ads is the way to go.

When consumers have a need or want, the first place they look is often Google search.

If your website isn’t appearing on the first page of search results through organic efforts (search engine optimization), Google Ads search campaigns can change that for you right away.

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Blackhawk | 5 stars | Austin Digital Marketing Agency

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Pay Per Click Advertising Management Includes…

  • Keyword Research – Average monthly search volume, estimated cost per click, competition level.
  • Customized Ad Copy – 3 Expanded Text Ads and 1 Responsive Search Ad per ad group.
  • Location Targeting – Down to the zip code.
  • Daily Budget Management – We never go over your monthly budget.
  • Keyword Bid Management – Optimized to save you money and make the most of your ad dollars.
  • Landing Page Optimization – We build landing pages that convert!
  • Conversion Tracking – Know exactly how your advertising contributes to your business goals.
  • Monthly Reporting & Analysis – You’ll always be informed of your account’s performance and we use this data to optimize your account as we move forward.
  • Ongoing Account Optimization – There’s always room for improvement. We strive for success always.

Leverage Blackhawk’s Team of Google Ads Experts

The Blackhawk PPC team has years and years of experience managing pay per click campaigns on Google for businesses of all sizes and industries.

We’ve worked with national name brands from some of the oldest consumer packaged good companies in US history, as well as multiple nationwide home services franchises, SaaS companies, consulting agencies, and regional and local small to medium sized businesses.

Our work history includes industries such as HVAC, locksmithing, roofing, restaurants, yoga studios, saunas, finance, technology and software, furniture warehouses, and more. The list goes on and on. You name it, we’ve been there, done that.

What It’s Like to Work With Blackhawk – Our PPC Process

1. Discovery Session and Goal Analysis

First, we’ll schedule a meeting with you to go over the bread and butter of your business. What are your strengths and weaknesses? Who are your competitors? What are your threats and opportunities?

When we know why you’d like to run Google Ads, we can better put together a pay per click strategy that will help you engage with a wider audience online, gather more leads, or increase sales.


2. Keyword Research

We use a wide variety of tools to gather useful data on keywords relevant to your business, including:

  • Average Monthly Search Volume
  • Estimated Average Cost per Click
  • Competition Level

The ideal keyword has a high search volume (meaning lots of people are searching this phrase), a low to medium estimated cost per click (meaning it won’t break the bank to get lots of people to your website), and a low to medium competition level (meaning there aren’t tons of people are already targeting this keyword from their Google Ads accounts).


3. Campaign Creation

Once we’ve nailed down our list of targeted keywords, we get to work creating your campaign.

We organize your keywords into highly specific ad groups, then we write unique and engaging ad copy with a clear call to action to drive more searchers to your website. 

If you give us access to your website, we create custom landing pages to enhance your campaign even further.


4. Campaign Configuration

After we’ve received your approval on the ad copy, we begin setting up your campaign in the Google Ads platform. We set your campaign(s) by utilizing all the tools Google provides for the most accurate ad targeting possible.

  • Location Targeting – Where you want your ads to appear
  • Location Exclusions – Where you don’t want your ads to appear
  • Demographic Targeting – Age, gender, household income
  • Audience Targeting – Interests, behavior, and more
  • Ad Schedule – When you want your ads to appear
  • Device Targeting – Desktop, tablets, mobile
  • Ad Extensions – Business address, phone number, etc.
  • And more!

We’ve done this literally hundreds of times, so you can trust we know how to set you up for success.


5: Optimization & Reporting

Once a campaign is launched, the work is never over. Here are some examples of the work we complete to continually improve results.

  • A/B Testing
  • Ad Copy Optimization
  • Landing Page Optimization
  • Search Term Reports
  • Keyword Bid Management

At the same time, we provide monthly reports on the performance of your campaign so you always know how things are going. Transparency is key to a successful agency-client relationship.


Ready to start advertising on Google?