Email Marketing

Email Marketing Services

The goals of running email marketing campaigns are to drive awareness, increase traffic, generate leads, and ultimately boost sales through compelling, creative email content and online digital channels.

Learn How We Can Help You

Is Email Marketing Right For You?

Email Marketing is an invaluable way for companies to talk directly to consumers who have already expressed an interest in their products or services – for example: someone who has filled out a lead form on your website.

Essentially, email marketing is used to increase and strengthen engagement with existing or potential customers, rather than aiming to gain new ones. This focus on existing consumers is why email marketing is most often used in conjunction with other marketing strategies, such as Facebook Advertising, Google Search Advertising, or Search Engine Optimization (SEO).

Using Email Marketing

Sending out an email to everyone in your customer base requires a customer relationship management system (CRM), which stores all existing leads and information about these interested customers. Without a CRM, it is very difficult to manage such large amounts of information. Lucky for you, Blackhawk can help with that too! Click here to learn more about our CRM Services.

There are many platform options available for email marketing. At Blackhawk, we use two of the top rated ones on the market – Mailchimp and Hubspot. Although Mailchimp and Hubspot are used to perform the same basic functions, there are some capabilities that are not shared by these two programs. 

  • Mailchimp: Mailchimp is an email marketing platform that allows automated email sending and is suitable for businesses of any size. It is also suitable for eCommerce integration, multi-channel marketing, and has an engagement analytics dashboard. The dashboard offers data like the number of opens your email received, the number of links clicked, and various other performance metrics.
  • Hubspot: Hubspot is a similar service to Mailchimp but boasts a few extra key features including conversion tracking, keyword tracking, and SEO management. These advanced features give you even more insight into your customers’ behavior and allow you to strategize and adapt your marketing tactics accordingly. 

If your company already uses another CRM platform like Constant Contact, Benchmark, or something similar, we’re happy to work from there as well. Every business is unique and has its own distinctive goals, and our job is to provide you with the services that give you the highest level of success.

Feel free to reach out to us to set up a meeting to chat about your needs, or compare these two great services here.

Analytics is a crucial part of any marketing campaign, and email is no different. Blackhawk offers professional analytics services in addition to any marketing campaign. To learn more about these services, visit our Analytics Services page.

How We Can Help You

Your level of involvement and control is completely up to you. You’re welcome to be hands-on if you’d prefer to have more input in the planning process, or Blackhawk can take the reins for you. We’ll generate content ideas for your brand and help you develop a customized email content strategy. Or, if you have your own ideas for content and campaigns, we can incorporate them and collaboratively develop scheduled and/or promotional emails.

Email Marketing

Email Platform Setup
Contact importing and management
List segmentation
Email Delivery optimization
Email Content Creation
Email Content Strategy
Custom Email Design
Content Creation
Email Marketing Mangement
Email Platform management (Mailchimp, Hubspot, etc.)
Send management for newsletters and promotions
Analytics and reporting
Email automation