The goals of running email marketing campaigns are to drive awareness, increase traffic, generate leads, and ultimately boost sales through compelling, creative email content and online digital channels.
Email Marketing is an invaluable way for companies to talk directly to consumers who have already expressed an interest in their products or services – for example: someone who has filled out a lead form on your website.
Essentially, email marketing is used to increase and strengthen engagement with existing or potential customers, rather than aiming to gain new ones. This focus on existing consumers is why email marketing is most often used in conjunction with other marketing strategies, such as Facebook Advertising, Google Search Advertising, or Search Engine Optimization (SEO).
Sending out an email to everyone in your customer base requires a customer relationship management system (CRM), which stores all existing leads and information about these interested customers. Without a CRM, it is very difficult to manage such large amounts of information. Lucky for you, Blackhawk can help with that too! Click here to learn more about our CRM Services.
There are many platform options available for email marketing. At Blackhawk, we use two of the top rated ones on the market – Mailchimp and Hubspot. Although Mailchimp and Hubspot are used to perform the same basic functions, there are some capabilities that are not shared by these two programs.
If your company already uses another CRM platform like Constant Contact, Benchmark, or something similar, we’re happy to work from there as well. Every business is unique and has its own distinctive goals, and our job is to provide you with the services that give you the highest level of success.
Feel free to reach out to us to set up a meeting to chat about your needs, or compare these two great services here.
Analytics is a crucial part of any marketing campaign, and email is no different. Blackhawk offers professional analytics services in addition to any marketing campaign. To learn more about these services, visit our Analytics Services page.
Your level of involvement and control is completely up to you. You’re welcome to be hands-on if you’d prefer to have more input in the planning process, or Blackhawk can take the reins for you. We’ll generate content ideas for your brand and help you develop a customized email content strategy. Or, if you have your own ideas for content and campaigns, we can incorporate them and collaboratively develop scheduled and/or promotional emails.
|Email Platform Setup|
|Contact importing and management|
|Email Delivery optimization|
|Email Content Creation|
|Email Content Strategy|
|Custom Email Design|
|Email Marketing Mangement|
|Email Platform management (Mailchimp, Hubspot, etc.)|
|Send management for newsletters and promotions|
|Analytics and reporting|