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Home > Services > Analytics & Tools > Online Reputation Management

Online Reputation Management

If you want to immediately drive more traffic to your website to increase sales or leads, Google Ads is one of the best advertising services available.

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Keller Williams logo. Red text reading 'K W' above two-toned grey text reading 'Keller Williams'.
Duracell logo. Black text reading 'Duracell'.
Cabo Bob's logo of a blue van with a surfboard across the front reading 'Cabo Bob's' in red text with a yellow outline.
Pop-A-Lock logo. White text with an orange outline reads 'Pop-A-Lock' and is outlined by a key with a black background. Underneath, white text reads 'locksmith', and orange text underneath reads 'auto, home, business'.
Buc-ee's logo of a beaver wearing a red baseball cap inside a circle with a yellow background and a black border. Underneath the circle, red text reads 'Buc-ee's'.
Austin City Limits logo of black text reading 'Austin City Limits' above bright blue text reading 'Radio 97.1 FM KGSR'.
Drink Weird logo. Black text reading 'DRINK' stacked atop white text reading 'WEIRD'.
Meet Temple Logo. Gradient teal-colored text reading 'Meet Temple' in a cursive style font.
MobileTech RX logo. Icon of a stylized tire hubcap with text black and blue text reading 'Mobile Tech RX'.
LendFriend logo. Black and blue text reading 'LendFriend Home Loans' with a small black key above the word friend.
TemperaturePro logo. Blue and red text reading 'Temperature Pro Heating Cooling Air Quality' next to an icon depicting a thermometer.
I Am Second logo. Black text in a handwritten style reading 'I Am Second'.
Perspire logo. Several small red, orange, and yellow circles above gray text reading 'Perspire Sauna Studio'.
The Salvation Army logo. A Red shield with white text reading 'The Salvation Army'.
Teapioca Lounge logo. Orange and green text reading 'Teapioca Lounge'. The dot above the letter I is stylized as a leaf.
Black stylized text reading 'Creek and Cave' with borders around the words.
Livian logo. Black text reading 'Livian' with an additional line underneath the letter L.
Clearwater Benefits logo of a teal letter C above blue text reading 'Clearwater Healthcare Benefits'.
AustinDEEP logo of orange text reading 'Austin Deep'.

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The results speak for themselves, but not literally. That would be weird. It’s a figurative situation. Get it?
Buc-ee the beaver plush toy next to a plush trash can with red, white, and blue stripes and the text 'Don't mess with Texas'.

Buc-ee's

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Clearwater

Reputation management services.

The overall goal of reputation management is to leverage consumer reviews as a marketing technique. This strategy lends validity to the product or service, which, in turn, enhances your business’ credibility and trustworthiness. Reputation management services are typically conducted using a Reviews Management system.

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Reputation management.

The most successful, dependable, and trustworthy businesses all have one thing in common – positive customer and client reviews. In fact, to consumers, reading a positive review from another happy customer is a more trustworthy source than hearing it directly from the company selling the product or service.

A recent study found that increasing your rating on Google by just 1.5 stars can result in over 13,000 new leads. Investing in professional reputation management or review management services can boost your business’ ratings and amplify lead generation.

What is a Reviews Management System?

A Reviews Management System is software that allows business owners and managers to monitor and respond to online reviews from several different websites, including Google, Facebook, Yelp, and Angie’s List. This type of software consolidates review platforms in one place, making it easier for you to view, manage, and analyze customer feedback from across the web.

We personally recommend GatherUp and use that for managing the digital reputation of various clients.

Some things to keep in mind.

When it comes to reputation management, predicting consumer behaviour is a large part of analyzing the effects these reviews will have on your company. There are a few things consumers consider when reading reviews, and it helps to keep these in mind during your efforts. To put this into perspective, a 2017 study done by Podium found that:

  • 93% of consumers say reading reviews has a significant impact on their purchase decisions.
    • Businesses with lower than a 3.3 star rating are less likely to be entertained by consumers.
  • 82% of consumers have stated that the content of an online review (not just it’s presence) has influenced them to make a purchase.
  • 77% of respondents confirmed they would be willing to leave a review if asked. This high percentage emphasizes how the follow-up portion of reputation management is crucial to continued success.

What we do.

Setup.

Blackhawk’s team of digital marketing specialists will set up and oversee your Reviews Management system, and we’ll be sure to explain to you how it works and how to use it, so you’re never left in the dark.

Review generation.

Review Generation is the process of gaining more customer reviews on the aforementioned sites. This process is done using feedback forms and surveys, and other methods encouraging customers to leave a positive review. More positive reviews and feedback mean a higher rating for your business, which leads to more future customers and a higher conversion rate.

Response review.

Knowing how to properly respond to reviews (both negative and positive) is an important skill when it comes to reputation management. For example, if your business responds to every review with the same general statement, it can be perceived as disingenuous by those who read the reviews in the future. Taking the time to meaningfully engage with reviewers will inform other potential customers that you care about customer service and value their feedback.

Troubleshooting.

If you find yourself in a pinch with a suspended Google My Business listing, we’ve got a couple methods to get it unsuspended. You can relax knowing your customers will have a trusted source consolidating your contact information, hours, location, photos, and reviews in one place.

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How we can help you.

Blackhawk Digital Marketing is prepared to help your business with all your review management needs.

What you get.

Reputation Management
Setup a Reviews Management System
Connects to Google, Facebook, Yelp, Angie's List, or over 50 other websites
Review generation to amplify credibility on website, or other social sites
Review responses to good or bad reviews
Get Started

What our clients are saying.

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Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.

Melissa Tuala

TemperaturePro Charleston

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Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!

Kate Quattlebaum

My Small Wonders

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They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!

Lucy Allen

I Am Second

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Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.

Zayra Mendoza

ITS Trucks

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A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.

Brad Prizer

I Am Second

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We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.

Doug Schaff

Perspire Sauna Studio Austin

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I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.

Sassy Hackett

Dochen Realtors

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Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.

Amy Magruder

Epic Cellars

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Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.

Eric Park

ABACI

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