The overall goal of reputation management is to leverage consumer reviews as a marketing technique. This strategy lends validity to the product or service, which, in turn, enhances your business’ credibility and trustworthiness. Reputation management services are typically conducted using a Reviews Management system.
The most successful, dependable, and trustworthy businesses all have one thing in common – positive customer and client reviews. In fact, to consumers, reading a positive review from another happy customer is a more trustworthy source than hearing it directly from the company selling the product or service.
A recent study found that increasing your rating on Google by just 1.5 stars can result in over 13,000 new leads. Investing in professional reputation management or review management services can boost your business’ ratings and amplify lead generation.
A Reviews Management system is software that allows business owners and managers to monitor and respond to online reviews from several different websites, including Google, Facebook, Yelp, and Angie’s List. This type of software consolidates review platforms in one place, making it easier for you to view, manage, and analyze customer feedback from across the web.
We personally recommend GatherUp and use that for managing the digital reputation of various clients.
When it comes to reputation management, predicting consumer behaviour is a large part of analyzing the effects these reviews will have on your company. There are a few things consumers consider when reading reviews, and it helps to keep these in mind during your efforts. To put this into perspective, a 2017 study done by Podium found that:
Blackhawk’s team of digital marketing specialists will set up and oversee your Reviews Management system, and we’ll be sure to explain to you how it works and how to use it, so you’re never left in the dark.
Review Generation is the process of gaining more customer reviews on the aforementioned sites. This process is done using feedback forms and surveys, and other methods encouraging customers to leave a positive review. More positive reviews and feedback mean a higher rating for your business, which leads to more future customers and a higher conversion rate.
Knowing how to properly respond to reviews (both negative and positive) is an important skill when it comes to reputation management. For example, if your business responds to every review with the same general statement, it can be perceived as disingenuous by those who read the reviews in the future. Taking the time to meaningfully engage with reviewers will inform other potential customers that you care about customer service and value their feedback.
If you find yourself in a pinch with a suspended Google My Business listing, we’ve got a couple methods to get it unsuspended. You can relax knowing your customers will have a trusted source consolidating your contact information, hours, location, photos, and reviews in one place.
Blackhawk Digital Marketing is prepared to help your business with all your review management needs.
|Setup a Reviews Management System|
|Connects to Google, Facebook, Yelp, Angie's List, or over 50 other websites|
|Review generation to amplify credibility on website, or other social sites|
|Review responses to good or bad reviews|