Online Reputation Management
If you want to immediately drive more traffic to your website to increase sales or leads, Google Ads is one of the best advertising services available.
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Reputation management services.
The overall goal of reputation management is to leverage consumer reviews as a marketing technique. This strategy lends validity to the product or service, which, in turn, enhances your business’ credibility and trustworthiness. Reputation management services are typically conducted using a Reviews Management system.
Reputation management.
The most successful, dependable, and trustworthy businesses all have one thing in common – positive customer and client reviews. In fact, to consumers, reading a positive review from another happy customer is a more trustworthy source than hearing it directly from the company selling the product or service.
A recent study found that increasing your rating on Google by just 1.5 stars can result in over 13,000 new leads. Investing in professional reputation management or review management services can boost your business’ ratings and amplify lead generation.
What is a Reviews Management System?
A Reviews Management System is software that allows business owners and managers to monitor and respond to online reviews from several different websites, including Google, Facebook, Yelp, and Angie’s List. This type of software consolidates review platforms in one place, making it easier for you to view, manage, and analyze customer feedback from across the web.
We personally recommend GatherUp and use that for managing the digital reputation of various clients.
Some things to keep in mind.
When it comes to reputation management, predicting consumer behaviour is a large part of analyzing the effects these reviews will have on your company. There are a few things consumers consider when reading reviews, and it helps to keep these in mind during your efforts. To put this into perspective, a 2017 study done by Podium found that:
- 93% of consumers say reading reviews has a significant impact on their purchase decisions.
- Businesses with lower than a 3.3 star rating are less likely to be entertained by consumers.
- 82% of consumers have stated that the content of an online review (not just it’s presence) has influenced them to make a purchase.
- 77% of respondents confirmed they would be willing to leave a review if asked. This high percentage emphasizes how the follow-up portion of reputation management is crucial to continued success.
What we do.
Setup.
Blackhawk’s team of digital marketing specialists will set up and oversee your Reviews Management system, and we’ll be sure to explain to you how it works and how to use it, so you’re never left in the dark.
Review generation.
Review Generation is the process of gaining more customer reviews on the aforementioned sites. This process is done using feedback forms and surveys, and other methods encouraging customers to leave a positive review. More positive reviews and feedback mean a higher rating for your business, which leads to more future customers and a higher conversion rate.
Response review.
Knowing how to properly respond to reviews (both negative and positive) is an important skill when it comes to reputation management. For example, if your business responds to every review with the same general statement, it can be perceived as disingenuous by those who read the reviews in the future. Taking the time to meaningfully engage with reviewers will inform other potential customers that you care about customer service and value their feedback.
Troubleshooting.
If you find yourself in a pinch with a suspended Google My Business listing, we’ve got a couple methods to get it unsuspended. You can relax knowing your customers will have a trusted source consolidating your contact information, hours, location, photos, and reviews in one place.
How we can help you.
Blackhawk Digital Marketing is prepared to help your business with all your review management needs.
What you get.
| Reputation Management |
|---|
| Setup a Reviews Management System |
| Connects to Google, Facebook, Yelp, Angie's List, or over 50 other websites |
| Review generation to amplify credibility on website, or other social sites |
| Review responses to good or bad reviews |
What our clients are saying.
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
