Blackhawk measures and enhances the effectiveness of your marketing efforts with robust analytics – tracking user behavior from first click to final conversion. Ready to improve your business?
If you’re not reporting on and analyzing the results of your marketing and advertising campaigns, you’re missing out on an essential piece of a successful marketing strategy.
Our goal? To help you determine true ROI, generate more profitability, and dominate your market. Let’s leave your competitors in the dust.
A partnership with Blackhawk’s expert marketing analytics team provides insight into the inner workings of your marketing mix and valuable recommendations for ongoing optimization and testing.
Ready to significantly improve your marketing efforts? Contact Blackhawk today to start winning.
Our analytics team will empower your business by providing a more thorough understanding of your customer demographics: age, gender, and location. We can even identify what browsers (ex: Safari or Chrome) and devices (iPhone or Android) they’re using to find your website.
Audience insight data fuels many other aspects of your business: brand messaging, graphic design styles, targeting for online advertising campaigns, and more.
Improve the layout, content, and flow of your website with a professional analysis of your customer behavior. Our web analytics experts evaluate your site’s landing pages, exit pages, bounce rate, average user time on the site, and more. This information informs aspects of your marketing mix such as search engine optimization and advertising.
A solid marketing or advertising campaign utilizes multiple creative variations when it comes to ad copy or visual assets like video and graphic design. We evaluate the performance of your campaigns all the way down to the individual ad level.
Going beyond turning off the weakest variations and boosting what’s truly driving valuable revenue for your business, the testing and analysis of your creative assets informs future decision-making on upcoming campaigns, your website’s content, and even offline marketing channels like billboards or radio.
Keeping track of metrics like Impressions, Clicks, CTR, Cost, and Avg. CPC is no doubt an important task, but our marketing analytics professionals take measurement of KPIs even further. Through the power of Event, Goal, and Conversion tracking, we can measure and report on the specific actions taken by your customers that drive real value for your business – leads, sales, downloads, sign ups.
Determining what channels to maintain in your marketing mix is impossible if you have no way to measure attribution i.e. assigning key performance indicators back to specific marketing efforts. Blackhawk can help your business identify what’s helping you move forward and what doesn’t add value – an integral process for eliminating waste, maximizing your budget, and optimizing for ROI.
The final piece of a healthy marketing analytics system is the presentation. Data is useless if you can’t read it. That’s why at Blackhawk we utilize a couple different methods of reporting.
These dashboards are accessible 24/7, update automatically, and if you’re interested, we can set up automated email delivery of your dashboard on a weekly, monthly, or quarterly basis.
Google Tag Manager is a platform that allows you to consolidate your tracking code snippets (or pixels) in one place. This helps keep everything organized.
Google Analytics is your home base for analysis of your website’s visitor data. Keep track of your user’s demographics, locations, behavior, and more while recording valuable actions taken with Goal and Event Tracking.
Google Search Console is the platform to record your website’s organic performance in Google search results. By measuring rankings, impressions, and clicks over time, we can measure the efficacy of search engine optimization efforts, as well as plan ahead and adjust future strategies.
If your business relies on phone calls to interact with customers and gather leads, we can bolster your marketing analytics efforts with call tracking and recording via CallRail. Gain insight into who is calling, when they’re calling, and how they found your phone number.
Depending on your marketing mix, we’ll utilize Google Tag Manager, Google Analytics, Facebook (now Meta) Pixel, LinkedIn Insight Tag, and more to track valuable actions taken by your customers.
Form submissions, downloads, phone calls, key page views – whatever is most important to your business, we’ll find a way to track and attribute the action back to a specific campaign or platform.
When people say, “Knowledge is power,” they’re telling the truth. Contact Blackhawk today to get started with our in-depth marketing analytics program.
Blackhawk Digital Marketing helps your business get the most out of your campaigns by maximizing the power of your Analytics with easy to use custom Dashboards.
|Google Search Console|
|Bing / Microsoft Ads|
|Google Business Profile|
|Custom Reporting Dashboards|
|Automated Email Reports|
|Google Tag Manager Setup|
|Google Analytics Installation|
|Conversion & Event Tracking Configuration|
|In-Depth Analysis & Strategy Optimization|
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.