Spotify Advertising
Deliver customized digital audio ads to a highly engaged audience of music & podcast listeners.
Check out our work
Spotify Ads
Radio is dying. Heck, radio is dead. Music and podcast streaming is here to stay and now’s the time to start utilizing the Spotify Ads platform to grow your business. If you’re interested in running compelling audio ads to highly-engaged and tech-savvy listeners, contact us today to learn more.
Why Spotify Advertising Beats Radio at Every Turn
Radio is impersonal and cold. You get to choose the station, but you’re listening to the same content as everyone else. It’s a bad user experience. Listening to the radio while driving? To us that sounds like the perfect place to zone out when the DJs pause for commercials, ignoring the content of the radio ads all together.
Spotify Advertising turns radio advertising on its head. Digital audio streaming is ubiquitous. Thanks to Bluetooth and smartphones, people are listening to Spotify everywhere – in the car, the kitchen, at work, in bed, while playing video games. The list goes on and on.
In 2021, there were 85 million Spotify users in North America and the average American listened to over 16 hours of streaming audio per week. That’s a huge audience!
How Spotify Advertising Works
Spotify audio ads can run while users listen to music or podcasts. Depending on the type of ad, they can range from 15 to 60 seconds long.
During music listening sessions, 30 seconds ads are delivered between songs so as not to interfere with the experience.
Podcast ads run during the podcast. During a podcast, ads can run between 15-60 seconds long. There are two formats:
- Ads Read by the Podcast Host: If you’ve listened to Armchair Expert with Dax Shepherd, you’re likely already familiar with this version of podcasts.
- Voice Talent Ads: These ads are pre-recorded by an actor or producer and created specifically to fit within the podcast.
Spotify Ads Offer Unmatched Targeting to a Desirable Audience
When running ads on the radio, you simply have to hope that the right person hears your ad at the right time. You have little control over the delivery when it comes to time of day and the audience. It’s not only a bad user experience for the radio-listener, it’s a poor experience for the advertiser.
With Spotify Ads, you gain the benefit of highly accurate targeting based on…
- Age
- Location
- Gender
- Interests
- Behavior/Context
- And more!
The results are in. According to Edison Research, 41% of podcast listeners have a university or post graduate degree, and they are 40% more likely to be in the top 10% of earners in the US.
More Benefits of Digital Audio Advertising on Spotify
- Most ads are unskippable, and every users is logged in and authenticated – your ads will be heard
- In the US, 70% of listeners view companies that advertise on Spotify as “relevant, trustworthy, and innovative.”
- The advertising platform utilizes some of the most unique first-party user data available, Streaming Intelligence. Spotify tracks likes, pauses, skips, songs added to playlists, songs and podcasts listened to, and more to help deliver the right ads at the right time to the right people.
- People are getting sick of screens! Spotify Ads offer your business an opportunity to reach customers when they aren’t plagued by screen fatigue. These ads are easy on the eyes and the ears – all they have to do is listen.
- 75% of listeners say they give their favorite podcasts their full attention. These users are highly engaged. Plus, even if the user is a cord cutter, they’ve enabled ad blockers on their computer, or they’ve opted into Apple’s iOS 14 privacy update, you can still reach these customers through Spotify.
- Thanks to Streaming Ad Insertion, you can rest easy that users will truly hear your ads. Ads aren’t delivered once a user downloads the audio file to their device. After it is downloaded, there’s no guarantee the user listened to the file at all. That’s why ads are only delivered while audio streams through an internet connection.
- Begin with an advertising budget of as little as $250-500.
Ready to Add Digital Audio to Your Advertising Mix?
Contact Blackhawk today! Our team of expert advertisers are ready to help support and grow your business with high quality, engaging, and intentional audio ads.
How We Can Help You
Blackhawk Digital Marketing can help you successfully expand your marketing mix into the realm of digital audio streaming on Spotify. Interested? Contact us today.
Spotify Advertising
| Audio Ad Types |
|---|
| Podcast Ads |
| Music Session Ads |
| Targeting Options |
|---|
| Age |
| Gender |
| Location |
| Interests |
| Behavior & Context |
| Audio Ad Services |
|---|
| Script Writing |
| Ad Production |
| Campaign Configuration |
| Reporting & Analysis |
What our clients are saying
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
