Deliver customized digital audio ads to a highly engaged audience of music & podcast listeners.
Radio is dying. Heck, radio is dead. Music and podcast streaming is here to stay and now’s the time to start utilizing the Spotify Ads platform to grow your business. If you’re interested in running compelling audio ads to highly-engaged and tech-savvy listeners, contact us today to learn more.
Radio is impersonal and cold. You get to choose the station, but you’re listening to the same content as everyone else. It’s a bad user experience. Listening to the radio while driving? To us that sounds like the perfect place to zone out when the DJs pause for commercials, ignoring the content of the radio ads all together.
Spotify Advertising turns radio advertising on its head. Digital audio streaming is ubiquitous. Thanks to Bluetooth and smartphones, people are listening to Spotify everywhere – in the car, the kitchen, at work, in bed, while playing video games. The list goes on and on.
In 2021, there were 85 million Spotify users in North America and the average American listened to over 16 hours of streaming audio per week. That’s a huge audience!
Spotify audio ads can run while users listen to music or podcasts. Depending on the type of ad, they can range from 15 to 60 seconds long.
During music listening sessions, 30 seconds ads are delivered between songs so as not to interfere with the experience.
Podcast ads run during the podcast. During a podcast, ads can run between 15-60 seconds long. There are two formats:
When running ads on the radio, you simply have to hope that the right person hears your ad at the right time. You have little control over the delivery when it comes to time of day and the audience. It’s not only a bad user experience for the radio-listener, it’s a poor experience for the advertiser.
With Spotify Ads, you gain the benefit of highly accurate targeting based on…
The results are in. According to Edison Research, 41% of podcast listeners have a university or post graduate degree, and they are 40% more likely to be in the top 10% of earners in the US.
Contact Blackhawk today! Our team of expert advertisers are ready to help support and grow your business with high quality, engaging, and intentional audio ads.
Blackhawk Digital Marketing can help you successfully expand your marketing mix into the realm of digital audio streaming on Spotify. Interested? Contact us today.
|Audio Ad Types|
|Music Session Ads|
|Behavior & Context|
|Audio Ad Services|
|Reporting & Analysis|
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