LinkedIn has over 500 million users, of which 250 million are active monthly. The goal of LinkedIn advertising is using targeted ads to increase your website’s ability to be found by users who are searching on LinkedIn for businesses offering similar products to yours.
LinkedIn offers four types of ads: sponsored content, sponsored messaging, text ads, and dynamic ads. Here’s a breakdown of how to decide which type of ad is right for your business.
These ads will appear in the LinkedIn feeds of targeted users and allow businesses to reach audiences that are not already following them on the platform. There are three subtypes of Sponsored Content Ads:
While Sponsored Content ads appear in LinkedIn’s news feed section, Sponsored Messaging ads appear in the inboxes of LinkedIn users. LinkedIn offers two options for Sponsored Messaging ads:
Text Ads include a small image, a title, a short description, and a destination URL. These ads can appear at the top or on the right side of almost any page on LinkedIn.
Dynamic Ads are highly personalized to an individual user’s profile data, such as their company name, profile photo, or job role. LinkedIn offers three types of Dynamic Ads:
Blackhawk Digital Marketing is experienced and knowledgeable when it comes to running effective LinkedIn advertising campaigns. Here’s a closer look at some of the specific services we offer with regards to LinkedIn advertising:
Layered Targeting: Layered Targeting consists of combining information from tools such as Matched Audiences with others targeting strategies, such as demographics or location targeting.
Blackhawk Digital Marketing’s team of digital experts is able to use industry tools and knowledge to boost your business, no matter your goals. Begin driving engagement, brand awareness, and conversions, or job applications with our LinkedIn Services Package(s) today.
|Appeal to a unique audience|
|Drive impressions and conversions from the ideal audience|
|Layering Targeting Options|
|Manage Your Ads|
|Ensure they are gaining high engagement|
|Stop ads with low engagement|