Geofencing display ads are a form of programmatic advertising that allow you to reach your customers with super accurate geographic targeting.
Reach your prospects and customers with highly accurate geofencing targeting with display and banner ads while they browse the web. Blackhawk specializes in the design and configuration of geofencing display campaigns that help drive leads, brand awareness, and sales.
Geofencing is a location-based form of ad targeting that allows for businesses like yours to market to and track the movement of customers and prospects as they enter or exit a virtual “geofenced” area.
When setting up a campaign, our advertising experts set up a geofence by drawing a polygon (or shape) around the building, set of buildings, or area that you want to reach with display and banner ads.
You can target an area as small as 25 square feet. This geofenced area could be a home, a business, or a list of thousands of addresses. For businesses with highly specific or niche target audiences that cannot typically be reached through larger paid social advertising campaigns, geofencing display is a great alternative.
Geofencing display campaigns can appear across hundreds of thousands of websites and mobile applications on nearly all smartphones: iPhones, Android phones, Google phones, and more.
Geofencing advertising comes with many benefits.
This technology allows you to target locations as small as 25 square feet and the ads will only deliver to the people who enter those locations. It doesn’t get more accurate than that when it comes to geographic targeting options for digital advertising.
Geofencing allows you to target your competitor locations, specific buildings, lists of home addresses, retail stores, parking lots, shopping malls, conferences, event centers, sporting events, and so much more.
With such accurate targeting technology that enables you to push ads to super niche markets, you can guarantee much more control over your marketing dollars.
Blackhawk’s team of advertising experts can implement a geofencing display campaign customized to the needs of your business.
Geofencing Strategy |
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Addressable Targeting |
Polygon Targeting |
Radius Targeting |
Display & Banner Ad Design |
Campaign Configuration |
Reporting & Analysis |
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