SEO Audit Services
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SEO audits provide a clear plan of attack to improve your website’s rankings.
Blackhawk’s team of search engine optimization specialists collect and analyze data about your website from a dozen unique tools and perspectives from almost a dozen platforms. This allows us to paint you a clear picture of your website’s current technical and on-site SEO, keyword rankings, content quantity, quality, and more. This full SEO analysis helps us target weaknesses and capitalize on strengths to boost your search engine rankings.
What does an SEO audit look at?
There are three main components of a Blackhawk SEO audit:
- Technical
- On-site
- Content
An SEO audit analyzes all aspects of a website’s SEO, helping our team of marketing experts draw conclusions with regards to optimization opportunities. Let’s take a closer look at some of the main factors we take into account.
Technical SEO.
The main purpose of auditing technical SEO is to get a report on your website’s speed and functionality.
Page and web speed.
We use two different speed measurement tools to gain a full understanding of how your website performs across platforms such as on mobile devices and desktop computers.
This also helps us understand what is slowing your website down. This can be anything from unused JavaScript and / or CSS, redirections, image sizes and dimensions, video file sizes, your hosting provider, and more.
Core Web Vitals.
See how your website performs against Google’s Core Web Vitals algorithm. These metrics are always changing – our audit platforms allow us to see exactly what metrics need to be configured first to give your website the biggest SEO boost.
Sitemap & indexing.
When a website is published to the web, it is imperative that it is properly indexed by Google – this ensures that the site will show up in search results.
In addition to confirming indexing, our SEO audit will show us if there are any error codes preventing specific pages from appearing in Google (i.e. 404 errors).
Site security.
In order to be considered a “safe” website by Google, your site must have an SSL (Secure Sockets Layer) certificate. Your website’s level of security can also be determined by your hosting provider.
Mobile-friendliness.
Mobile devices are taking over web traffic – in fact, over half of all web traffic typically comes from mobile devices. This means that websites that don’t work well from a mobile standpoint often perform poorly in terms of organic rankings and conversions.
Tag & Pixel installation.
In order to track conversions and SEO performance, Google Tag Manager, Google Analytics, and Meta Pixel must be installed properly on your website.
On-site SEO.
Auditing your website’s on-site SEO means getting a full report of your website’s tagging structures. This makes it easier for Google to determine the relevance of your content, as well as creating an improved user experience.
Our on-site SEO analysis shows us if the following factors are configured correctly.
- Page titles
- Meta descriptions
- Heading tags (H1s, H2s, H3s)
- Alternative text on images
- Image file names
- Internal linking, external linking, and backlinking
Content SEO.
The content of your website is the driving force for conversions, but did you know that it also has an impact on your search engine rankings? Our SEO audit services analyze your website’s content on the following factors.
Keyword research & rankings.
Our team conducts keyword research to determine what keywords your website is already ranking for, as well as the keywords it could or should rank for in the future.
Word count.
Google’s “sweet spot” for words per page is anywhere between 600 and 1500 words. Though low content pages are inevitable (such as Contact Us), pages that describe your business, product, or service will rank better with a higher word count.
Layout & formatting.
Here, content SEO has similarities to user experience. High word counts are good, yes, but not when the page looks like a wall of text.
Content quality.
Content is king, but not without relevancy. Your content must follow Google’s E-A-T guidelines, showing your Expertise, Authority, and Trustworthiness on the subject matter at hand.
What are the benefits of an SEO audit?
Having a full audit report gives you, and the Blackhawk SEO service team, quantifiable information off of which we base our SEO strategy. Audits typically result in 6-12 months of ongoing SEO work, including:
- Compressing images
- Editing existing content
- Creating new content
- Restructuring sitemap
- Setting up redirects
- Reconfiguring page titles, meta descriptions, and H-tags
Additionally, the leave-behind deck we create with this information includes education from our team on SEO as a marketing tactic, what each component means, and how we go about performing fixes and optimizations.
Partner with Blackhawk’s SEO experts.
What you’ll get
- Website evaluation and identification of improvement areas:
- Page titles
- Meta descriptions
- Headings
- Alternative text
- Image file size
- GTMetrix and PageSpeed Insights scans
- Mobile-friendliness test
- Content quality and quantity
- Site security
- Keyword rankings
- Identify significant keywords to utilize in search optimization efforts
- Competition level
- Search volume analysis
- Estimated monthly
- Last 12 months
- Presentation on all above SEO information
- Education from Blackhawk SEO team
How We Can Help You
Google Search Ads Management
| Campaign Configuration |
|---|
| Keyword Research - Est. Monthly Search Volume, Est. Cost per Click, Competition Level, Trend |
| Ad Group Organization of Keywords |
| Custom Ad Copywriting - Unique, Specific, Relevant |
| Ad Extensions - Sitelink, Callout, Call, Location, Structured Snippet, Promotion |
| Campaign Budget & Bidding Strategy |
| Ad Schedule |
| Demographic Targeting - Age, Gender |
| Location Targeting - Countries, States, Counties, Cities, Zip Codes, Radiuses |
| Location Exclusions |
| Conversion Tracking - Phone Calls, Form Submissions, Page Views, Link Clicks |
| Device Targeting - Desktop, Mobile, Tablet |
| Observation Audiences |
| Optimization & Maintenance |
|---|
| Daily or Monthly Budget Management |
| Keyword Bidding |
| Keyword Testing |
| Search Term Reports |
| Negative Keywords |
| Ad Copy Updates |
| Landing Page Updates |
| Bid Adjustments |
| Reporting & Analysis |
|---|
| Clicks, Impressions, Click Thru Rate |
| Search Impression Share |
| Keyword Quality Score |
| Ad Relevance |
| Landing Page Experience |
| Amount Spent |
| Avg. Cost per Click |
| Conversions |
| Conversion Rate |
What our clients are saying
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
