Blackhawk’s team of search engine optimization specialists collect and analyze data about your website from a dozen unique tools and perspectives from almost a dozen platforms. This allows us to paint you a clear picture of your website’s current technical and on-site SEO, keyword rankings, content quantity, quality, and more. This full SEO analysis helps us target weaknesses and capitalize on strengths to boost your search engine rankings.
There are three main components of a Blackhawk SEO audit:
An SEO audit analyzes all aspects of a website’s SEO, helping our team of marketing experts draw conclusions with regards to optimization opportunities. Let’s take a closer look at some of the main factors we take into account.
The main purpose of auditing technical SEO is to get a report on your website’s speed and functionality.
We use two different speed measurement tools to gain a full understanding of how your website performs across platforms such as on mobile devices and desktop computers.
See how your website performs against Google’s Core Web Vitals algorithm. These metrics are always changing – our audit platforms allow us to see exactly what metrics need to be configured first to give your website the biggest SEO boost.
When a website is published to the web, it is imperative that it is properly indexed by Google – this ensures that the site will show up in search results.
In addition to confirming indexing, our SEO audit will show us if there are any error codes preventing specific pages from appearing in Google (i.e. 404 errors).
In order to be considered a “safe” website by Google, your site must have an SSL (Secure Sockets Layer) certificate. Your website’s level of security can also be determined by your hosting provider.
Mobile devices are taking over web traffic – in fact, over half of all web traffic typically comes from mobile devices. This means that websites that don’t work well from a mobile standpoint often perform poorly in terms of organic rankings and conversions.
In order to track conversions and SEO performance, Google Tag Manager, Google Analytics, and Meta Pixel must be installed properly on your website.
Auditing your website’s on-site SEO means getting a full report of your website’s tagging structures. This makes it easier for Google to determine the relevance of your content, as well as creating an improved user experience.
Our on-site SEO analysis shows us if the following factors are configured correctly.
The content of your website is the driving force for conversions, but did you know that it also has an impact on your search engine rankings? Our SEO audit services analyze your website’s content on the following factors.
Our team conducts keyword research to determine what keywords your website is already ranking for, as well as the keywords it could or should rank for in the future.
Google’s “sweet spot” for words per page is anywhere between 600 and 1500 words. Though low content pages are inevitable (such as Contact Us), pages that describe your business, product, or service will rank better with a higher word count.
Here, content SEO has similarities to user experience. High word counts are good, yes, but not when the page looks like a wall of text.
Content is king, but not without relevancy. Your content must follow Google’s E-A-T guidelines, showing your Expertise, Authority, and Trustworthiness on the subject matter at hand.
Having a full audit report gives you, and the Blackhawk SEO service team, quantifiable information off of which we base our SEO strategy. Audits typically result in 6-12 months of ongoing SEO work, including:
Additionally, the leave-behind deck we create with this information includes education from our team on SEO as a marketing tactic, what each component means, and how we go about performing fixes and optimizations.
|Keyword Research - Est. Monthly Search Volume, Est. Cost per Click, Competition Level, Trend|
|Ad Group Organization of Keywords|
|Custom Ad Copywriting - Unique, Specific, Relevant|
|Ad Extensions - Sitelink, Callout, Call, Location, Structured Snippet, Promotion|
|Campaign Budget & Bidding Strategy|
|Demographic Targeting - Age, Gender|
|Location Targeting - Countries, States, Counties, Cities, Zip Codes, Radiuses|
|Conversion Tracking - Phone Calls, Form Submissions, Page Views, Link Clicks|
|Device Targeting - Desktop, Mobile, Tablet|
|Optimization & Maintenance|
|Daily or Monthly Budget Management|
|Search Term Reports|
|Ad Copy Updates|
|Landing Page Updates|
|Reporting & Analysis|
|Clicks, Impressions, Click Thru Rate|
|Search Impression Share|
|Keyword Quality Score|
|Landing Page Experience|
|Avg. Cost per Click|
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
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