ACL Radio

Increasing Listenership for ACL Radio 97.1 FM

Description

ACL Radio is the go-to FM station for Austinites who love a wide variety of genres of music. They play the latest hits and the greatest oldies. Songs that make you think, songs that make you dance, and sometimes, even songs that make you cry. But especially tunes that make you sing.

CHALLENGE

ACL Radio, formerly KGSR, underwent a brand transformation and switched FM stations. As a result of this massive change, they lost some of their listeners.

Through a massive brand awareness campaign, our goal was to recapture those lost listeners, as well as bringing in new ones too.

How Blackhawk Helped

Blackhawk created hyper localized, highly relevantly targeted Facebook and Instagram ad campaigns to reach music lovers of all ages and backgrounds in the city of Austin.

380,000

Facebook impressions

100,000

People reached, an average of 3 times each in just one week

8,000

Clicks at less than $1 per click

Through highly targeted Facebook and Instagram campaigns, ACL Radio Reached over 100,000 people an average of 3 times each in just one week, made over 380,000 impressions, and had over 8,000 clicks at less than $1 per click.

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