Pop-A-Lock Franchise

Maximizing Brand Visibility and ROI

Description

Pop-A-Lock is the largest professional locksmithing franchise in the country. It provides the full range of locksmithing services, from 24/7 emergency automotive services to home and business security, rekeying, and more.

CHALLENGE

Before Blackhawk, Pop-A-Lock’s website was built on a platform known for security issues. The corporate site and franchise sites were constantly on edge, wondering when – not if – their site would be hacked.

Additionally, the site’s content was not SEO-optimized. The URLs and content were not strategically built to increase traffic and conversions.

Pop-A-Lock was also struggling to turn ads into conversions, like clicks and impressions. They needed someone to run a Google Ads and Facebook Ads campaign to increase clicks and impressions, and turn those into ROI.

How Blackhawk Helped

Before Blackhawk, Pop-A-Lock’s website was built on a platform known for security issues. The corporate site and franchise sites were constantly on edge, wondering when – not if – their site would be hacked.

Additionally, the site’s content was not SEO-optimized. The URLs and content were not strategically built to increase traffic and conversions.

Pop-A-Lock was also struggling to turn ads into conversions, like clicks and impressions. They needed someone to run a Google Ads and Facebook Ads campaign to increase clicks and impressions, and turn those into ROI.

250,000

People reached in Facebook Ad Campaigns

8,000,000

Impressions from Google Display Ads

800,000

Impressions from Facebook Ad Campaigns

By working together, Blackhawk and Pop-A-Lock have been able to increase Pop-A-Lock’s brand visibility and success in a variety of ways. We’ve worked on the total package, from details of the site’s URL structures to outward-facing Google Ads and Facebook Ads campaigns, and everything in between. It’s been great to see the rising ROI for Pop-A-Lock, and we’re excited to continue working to build this even more.

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